Repositioning a Brazilian Beauty Brand for the U.S. Market
The U.S. beauty market is crowded.
Surya Brasil had something different to offer: clean, Henna-based, vegan, cruelty-free hair color.
SCOPE
- Social Calendar
- Social Content Creation
- Copywriting and Design
- Influencer Partnerships
- Photoshoot
- Digital Marketing Strategy
- Ad Management
With a loyal following in Brazil, the brand needed a U.S. breakthrough.
Our challenge was to maintain the traditional packaging to preserve brand equity, but improve and evolve the branding environments that felt outdated for U.S. consumers.
We refreshed fonts, colors, and photography across digital and social touchpoints, giving the brand a contemporary, competitive presence without altering its iconic packaging.
In addition, we built an integrated strategy that included social and paid media supported with influencer content.
As a result, we were able to expand reach, earn trust, and position the brand as the go-to clean, non-toxic choice from Brasil to beyond.
The Impact
271
Increase in Unique Users to the Website
90
Increase in Orders
82
Increase in Sales
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Frequently Asked Questions
How do you market a clean beauty brand?
Clean beauty is a crowded, claims-sensitive category, so our approach to clean beauty marketing leads with what genuinely makes a brand different and builds trust through social-first storytelling, influencer partnerships, and compliant paid media. For Surya Brasil, that approach drove a 271 percent increase in unique website users and an 82 percent increase in sales.
How can an international brand expand into the U.S. market?
Entering the U.S. is about more than translation. We reposition the brand for the new audience, keep what makes it iconic, and build the social, influencer, and paid media presence to break through. Surya Brasil had a loyal following in Brazil, so we refreshed its branding for U.S. consumers while preserving its signature packaging, growing orders 90 percent and sales 82 percent.
How do you market natural or vegan hair color and personal care products?
Beauty and personal care claims are closely watched, so compliance is built into our creative and strategy. We keep messaging aligned with platform policies and industry requirements while still making the brand feel distinctive, the way we positioned Surya Brasil as a go-to clean, non-toxic hair color choice in the U.S.
Can digital marketing actually grow sales for a beauty brand?
Yes. We are measurement-first, so we focus on real outcomes. For Surya Brasil, an integrated social, paid, and influencer program delivered a 271 percent increase in unique website users, a 90 percent increase in orders, and an 82 percent increase in sales.