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Twitter is one of the longstanding O.G.s of social media, known for its short-form posts and for being the original platform for hashtags. However, Twitter isn’t just limited to individual users: brands can use Twitter to engage with their customers and prospects, build brand awareness by accessing a global network of 330 million users, and boost conversions through the platform’s ad options. ...

In this last report for 2020, we have a lot of Twitter news to update you on. The company finalized its verification process, rolled back its Quote Tweet, and launched Spaces. LinkedIn has also added new Product Pages for brand accounts. Keep reading for more social media updates from Twitter and other popular apps....

Another week means another Spark Social Report by Spark Growth! This week’s updates saw Twitter launching a platform integration feature with Snapchat, Reddit acquiring Dubsmash, and more. Scroll to read more social media updates! ...

Welcome back to another Spark Social Report by Spark Growth! This week, Instagram is testing a countdown timer for Stories, YouTube is updating its harmful content policies, and WhatsApp gets shopping carts. Keep reading for more social media updates....

Happy December, readers, and welcome back to another Spark Social Report by Spark Growth! This week, Facebook announced its latest resource hub for businesses, and TikTok and YouTube released their lists of top videos from 2020. Continue reading for more social media updates! ...

Marketers can and should strategically approach their audiences by understanding which social media platforms and types of content resonate best with certain age groups. This is where “generational marketing” comes in, which is a marketing approach that recognizes generations as archetypes in order to better appeal to them. Currently, differences between the four most relevant generations—Baby Boomers, Gen X, Millennials, and Gen Z—vary vastly, particularly due to the role of the internet and advancing technology in each age group’s life. ...

The Spark Growth team is back with another Spark Social Report. This week, WhatsApp has added a shopping button while Twitter launches its Fleets feature in Japan and updates its carousel ads. Keep reading for more social media news....