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Welcome back to another week of social media updates in Spark Growth’s Spark Social Report! This week, Facebook has introduced a forwarding limit on Messenger, Twitter has initiated a way to reveal the context of a trend, and YouTube has added glee to the lives of sports fanatics by launching NFL Network. It’s been a busy week of social media updates so keep reading to catch up on them! ...

Choosing the right social media platform to position your business in the digital space is crucial, as it affects the way your business engages with consumers. Twitter is a timely, trend-driven platform that is ideal for sharing newsworthy content and authentic perspectives. This platform can be leveraged to provide credibility as a player in your brand’s industry, and allows your brand to connect with audiences through creative campaigns and timely cultural moments. In this blog post, we’ve put together guidelines to help you effectively create and optimize your brand’s content on Twitter. ...