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The financial services industry’s stringent regulations initially held companies in this sector back from wholeheartedly embracing social media as a marketing channel in the same way that other industries did. But the days of apprehension are shifting into the rearviewmirror as financial services brands are more regularly dipping their toe (or even diving) into the waters of social media. In our new white paper we evaluate and analyze data from the 50 largest (by revenue) North American financial services companies on social media. Forbes divides the industry into four sectors or categories, and we evaluated these companies based on those designations, which include: Banking (JP Morgan Chase, Wells Fargo, etc.), Consumer Services (American Express, PayPal, etc.), Insurance (Prudential, MetLife, etc.), and Investment (Berkshire Hathaway, Goldman Sachs, etc.). The resulting insights are instructive for financial services brands looking to enhance their digital...

This has been a big week for social networks. There have been major upgrades, redesigns, integrations, you name it! While some social media apps overlook basic household maintenance, others show us their humane side. Read on to find out more!   Facebook   In a bid to beat tween-focused competitors like Snapchat, Facebook has launched “Messenger Kids,” a text/video chat app exclusively for children. One huge USP of the app is that kids needn’t sign up for an account at all and parents have control over their friend list. The social network also has special safety filters in place to prevent kids from sharing inappropriate content. Whether these efforts pay off and the app gains popularity remains to be seen.   Facebook has always taken a strong stand against pre-roll ads on videos. However, after the launch of its (YouTube-esque) Watch platform, the social...

Nothing deters social networks — not even the holiday season. Some of them continue to upgrade their technology and features, while others make bloopers worth marveling at. Check out the latest in the world of social media in this new edition of Spark Bites! Facebook   Facebook launched a Messenger plug-in that can be integrated into third-party websites. This means that businesses are able to not only chat with customers, but also continue the conversation after the customer leaves their website. Another advantage is the whopping reach of the app and the ease of access across all web and mobile devices. That’s another feather in the social network’s already feathery cap.   Clearly under pressure to solve the problem of fake news, Facebook made a misguided trial attempt, wherein it promoted comments containing the word “fake.” As a result, for every feed from...

We’ve been grabbing coffee and saving the digital world, all in a brief hiatus's work. But now we're back with your recommended dose of social media updates in another edition of Spark Bites! This has been a big week for many social apps, what with new food ordering features, beta tests of facial recognition and increased character limits flying around. There’s plenty of exciting stuff going on in the social world -— read on to find out more! Baby Oh Boy GIF from Baby GIFs Facebook Facebook has launched a new “Order Food” feature in the US. It allows you to explore restaurant options in your area for take-out or delivery. Apart from partnering with restaurant chains, the social network is collaborating with other food ordering services so it doesn’t really face competition. So go ahead, stuff your face(book)!   The time has...

The social media landscape is oversaturated for the real estate industry, both commercial and residential. For real estate companies looking to build their brand and take advantage of the highly targeted nature of social media to drive sales, it’s easy to look at the landscape and wonder, “Should my organization be on 14 social media platforms, too?” The short answer is no. In our new white paper we evaluate and analyze data from the top 50 residential and commercial real estate companies (by transaction volume) on social media. The resulting insights are instructive for both commercial and residential real estate companies spanning a variety of functions looking to enhance their digital marketing strategy. In this post, we explore three key insights from our research. Residential is on more platforms, but commercial has greater following   The top 50 residential real estate brands operate 218 total...

The Next Web recently posted in it's Social Media section an article about a way for companies to use Instagram more effectively.  Companies have been jumping on the IG bandwagon at an astounding rate, realizing the photo-social media platform has tremendous potential to reach consumers.  Instagram recently overtook Twitter in daily mobile views, a huge milestone for the fairly new app.  But while these companies realize Instagram's potential, they haven't quite been able to leverage the program properly.  How do you keep track of what people are capturing and sharing about your company? And how do you show off all those great prints which users have uploaded of their own accord? This is where Nitrogram steps in. How it Works Anyone with an Instagram account can can sign and try Nitrogram for free. Once you’ve landed on the homepage, you can then add any...