Facebook’s Really Important for Brands (Infographic)
In a recent infographic posted by Mashable, a study shows 50% of consumers value a brand's Facebook page over their website. The study surveyed 1000 social media users about how they use Facebook to interact with brands. The conclusion of the study was that Facebook's brand pages are more valuable than ever. Perhaps even more revealing was the finding that 77% of users claimed to have saved money from "Liking" a brand's page. Here are some additional conclusions, as illustrated by the attached infographic: 87% of those surveyed "Liked" brand pages on Facebook 82% of those who "Like" pages think it is a good way to interact with a brand Out of those people 35% feel brands listen to them more on Facebook than they do on their websites 69% of users have liked a brand because their friend did The biggest motivator for users...