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26 Sep

In a move to make in LinkedIn more visually appealing and more in line with other more popular social networks, the business-oriented social media site has included a cover-like image to the header of their pages.  Here is a more comprehensive guide to the aesthetic changes: All in all, the changes you'll see will affect only the design of the Company Page. In other words, no new features will be added; just the look and feel will be different. Here is a general overview of the biggest changes you'll notice: More prominently featured page elements, such as Company Updates and the Products & Services sections of your page. The ability to add a cover-style image that represents your company/brand to the top of your page. The availability of Company Pages on iPhone, Android, and iPad apps. A new look for the Career Pages section for select Company Pages. A more obvious, prominently...

20:36 / Other
14 Jun

Pinterest is the largest social media site behind Facebook and Twitter and continues to be one of the fastest growing. According to Shareaholic, Pinterest drives more referral traffic than Google+, YouTube, Reddit, and LinkedIn combined!  The data speaks for itself- Pinterest is here to stay. Still wondering how your business can benefit from starting a Pinterest page?  Today's article from Helios Design offers a case study of brands that are making a splash in this increasingly popular social network. The most important thing to consider when pinning is that you should avoid just posting product or service related content. Think about what else your audience cares about.  Even if you post content that doesn't initially seem directly tied to your business, remember that it's about getting your audience to connect with your brand identity and keep coming back for more.  Take...

21:14 / Other