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25 Jul

As with everything digital, the world of digital marketing is constantly evolving. Marketing in today’s day and age is a bit more nuanced than the classic “Mad Men” era, when reading a few books on marketing made you the local expert. But don’t worry. The same digital landscape that enables such rapid change within the marketing industry also affords a plethora of media outlets and content formats to keep you up to date. Digital marketing podcasts, YouTube channels, and blogs are updated constantly to keep you one step ahead of the latest trends and tips. In fact, these online marketing resources can be so abundant that it can be overwhelming to know where to start. ...

13:12 / Social Launchpad
20 Dec

Spark Growth's copywriting partner MarketSmiths knows a blog's no good without pico de gallo. Read what blogger Jackie Potts has to say about what your business blog might have in common with a fish taco stand in the Himalayas... So you’ve launched your new website. You’re live; you’re public; you’re exhausted. Congratulations! What now? We hear this question often from our clients, along with: I sell virtual whitewater rafting, canine chapeaus, or flying squirrel advertising. Why on earth would I need a blog? Here are some persuasive stats: Companies that publish 15 or more blog posts per month generate five times more Web traffic than companies that don't blog at all. Even those who blog 9-15 times per month generate three times more traffic, according to a recent study by the good folks at Hubspot.
19:09 / Other