Spark Growth's copywriting partner MarketSmiths knows a blog's no good without pico de gallo. Read what blogger Jackie Potts has to say about what your business blog might have in common with a fish taco stand in the Himalayas... So you’ve launched your new website. You’re live; you’re public; you’re exhausted. Congratulations! What now? We hear this question often from our clients, along with: I sell virtual whitewater rafting, canine chapeaus, or flying squirrel advertising. Why on earth would I need a blog? Here are some persuasive stats: Companies that publish 15 or more blog posts per month generate five times more Web traffic than companies that don't blog at all. Even those who blog 9-15 times per month generate three times more traffic, according to a recent study by the good folks at Hubspot.