Want to know what social media tool your ideal customer is most likely using?  This article by Mashable provides current demographic information on social media users.  Included in the article is Online MBA’s infographic with data including users’ education level, income, age, gender, and how often they use tools such as Facebook, Twitter, Pinterest, Reddit, Google +, LinkedIn, and digg.  Check out these statistics to get a better idea about who your business is reaching via these social media platforms.