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05 Oct

Cisco Stealthwatch Promoting Visibility of and Sparking Interest in the Stealthwatch Product   Challenge Network visibility is an extremely important and sometimes overlooked aspect of cyber security. Cisco engaged Spark Growth to spread awareness for Stealthwatch, a comprehensive network monitoring and analytics product, and to ultimately drive potential clients down the acquisition funnel. Spark Growth established the Guardians of the Network campaign to gain behind the scenes insight into the Stealthwatch product, and to further establish Cisco as a thought leader in network security.   [vc_row][vc_column width='1/2'] [counter type='zero' box='no' box_border_color='' position='center' digit='71224' font_size='52' font_color=' text='organic impressions' text_size='12' text_color='' separator='no' separator_color='#ffffff'] [/counter] [/vc_column] [vc_column width='1/2'] [counter type='zero' box='no' box_border_color='' position='center' digit='3961' font_size='52' font_color=' text='total organic traffic' text_size='12' text_color='' separator='no' separator_color='#f1f1f1'] [/counter] [/vc_column][/vc_row]   Action Strategized and activated the Guardians of the Network campaign concept, aiming to shed light on the staff who help keep clients safe from cyber attacks Organized and executed an office...

15:25 /
01 Apr

Selfie Shoes Creating a Viral Campaign on a Limited Budget   Challenge New York-based Miz Mooz wanted to spread brand awareness to millennials about their stylish, functional shoes, and and to increase their share of voice. In February of 2015, they tapped Spark Growth to create an April Fools’ campaign that would highlight Miz Mooz’s fun, quirky brand voice while also driving engagement and increasing reach.   [vc_row][vc_column width='1/2'] [counter type='zero' box='no' box_border_color='' position='center' digit='12143' font_size='52' font_weight='700' font_color=' text='Percent increase in share of voice' text_size='13' text_color='' separator='no' separator_color='#ffffff'] [/counter] [/vc_column] [vc_column width='1/2'] [counter type='zero' box='no' box_border_color='' position='center' digit='2749986' font_size='52' font_weight='700' font_color=' text='views on youtube' text_size='13' text_color='' separator='no' separator_color='#ffffff'] [/counter] [/vc_column] [/vc_row]   Action Conceive the #SelfieShoes April Fools’ stunt and design and develop all campaign assets including video, email campaign, and landing page with email capture. Post video on YouTube and leak to the press on March 31. Monitor the press and social mentions surrounding the...

21:06 /