11 Jan Google Plus Brings Social Media to the Heart of Search Posted on January 1, 2012 in Other by Jennifer Yim ShareCheck out this article to find out what the integration of Google Plus into Search really means and how it will impact your small/medium business. Three key concepts you’ll want to understand: Personalization, Socialization and Localization. And of course, the implication that Social Media is becoming more and more important – not just for the conversations you’re having with customers, potential customers and partners, but also because it is having an increasing influence on search and the ability for your business to get found.