15 Sep Facebook is necessary for your business!

“This data reinforces the need for businesses to be active on Facebook,” Mark Schmulen, general manager social media of Constant Contact, said in a statement. “Consumers are not only willing to connect with brands on Facebook, but those that do are also more likely to buy from and recommend brands to their friends. The key is remembering that it’s not just about getting the ‘Like;’ it’s about what you do to keep your fans engaged when they aren’t right in front of you. This means posting content that will both help you to build stronger relationships as well as to compel fans to share your content with their friends. The ability to easily share content across a wide network is what makes Facebook such a powerful referral engine.”