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Developing a Customer-centric Journey on Social Media

Challenge

  • Viant previously viewed its digital presence primarily as a traditional marketing channel, focusing on promotional organic content
  • They recognized the need for a more engaging and valuable social media strategy

Goals

  • Build Brand Awareness: Enhance Viant’s visibility and reputation within the industry
  • Improve Credibility: Establish Viant as a leader in medtech design and manufacturing
  • Drive Engagement: Increase interactions and views on educational content and case studies

Our Approach

  • Shifted to a holistic, multi-tactic social media strategy covering the full buyer journey
  • Used time-of-day analysis, targeted hashtags, and LinkedIn ads to enhance organic content reach
  • Developed diverse, educational content to position Viant as a medtech leader
  • Launched a targeted ad program to build credibility, drive traffic, and generate leads

The Results

ORGANIC

133%↑

increase in followers (2021 vs. 2023)

127%↑

increase in average clicks per post (2023 vs 2021)

PAID

878%↑

increase in landing page clicks (2023 vs 2020)

1012%↑

increase in paid ad impressions (2023 vs 2020)

Viant "guess the medical device" graphic example of our work.
Viant "guess the medical device" graphic example of our work.
Viant paid ad graphic example of our work with medical employee.
Viant "Texting" graphic example of our work.
Viant paid ad graphic example of our work with extrusions.
Viant social carousel graphic example of our work.
Viant social carousel graphic example of our work.
Viant social carousel graphic example of our work.
Viant social carousel graphic example of our work.
Viant social carousel graphic example of our work.
Viant paid ad graphic example of our work with factory.
Viant social graphic example of our work.
Viant "Polymer processing" paid ad graphic example of our work.
Viant social "World Health day?" graphic example of our work.
Viant paid ad graphic example of our work.