Challenge
- Viant previously viewed its digital presence primarily as a traditional marketing channel, focusing on promotional organic content
- They recognized the need for a more engaging and valuable social media strategy
Goals
- Build Brand Awareness: Enhance Viant’s visibility and reputation within the industry
- Improve Credibility: Establish Viant as a leader in medtech design and manufacturing
- Drive Engagement: Increase interactions and views on educational content and case studies
Our Approach
- Shifted to a holistic, multi-tactic social media strategy covering the full buyer journey
- Used time-of-day analysis, targeted hashtags, and LinkedIn ads to enhance organic content reach
- Developed diverse, educational content to position Viant as a medtech leader
- Launched a targeted ad program to build credibility, drive traffic, and generate leads
The Results
ORGANIC
133%↑
increase in followers (2021 vs. 2023)
127%↑
increase in average clicks per post (2023 vs 2021)
PAID
878%↑
increase in landing page clicks (2023 vs 2020)
1012%↑
increase in paid ad impressions (2023 vs 2020)
