A Strategic Digital Marketing
Funnel to Support a New Product Launch
The Challenge
Libertas wanted the world to quit smoking and embrace a healthier lifestyle so for its new product, the company partnered with Spark Growth, tapping into our experience with product launches. We developed a full-scale digital marketing program covering both organic and paid channels in order to build a strong foundation for Libertas’ new products. From Google and Amazon to Facebook and Instagram, our team delivered an extensive strategy that put Libertas’ product in front of their core audience across key social and purchasing channels. We used a consumer-centric approach to ensure educational content aligned with the consumer’s path to quitting smoking.
The Action
Developed an educational blogging program that improved site SEO ranking and educated consumers about topics such as oral health, weight gain, and fatigue
Launched a user-generated content campaign leading to authentic, positive product reviews, and real customer perspectives that helped to shape the brand voice and narrative
Targeted email marketing campaign including full copywriting, designing, and deploying ongoing email blasts
Launched holistic paid ad program that included Google, Amazon, Facebook, and Instagram
Digital Marketing Results
400% increase of positive reviews and testimonials generated by our user-generated content campaign
Increased total website traffic by 51% compared to the previous month with the same ad budget
Our paid ad program increased the number of units sold by 40% compared to the prior monthly average using the same budget
Increased impressions by 256% and clicks by 112% for our pay per click campaigns
Created digital marketing content aligned with educational messaging to bring consumers along the journey to quit smoking
Developed an educational blogging program that improved site SEO ranking and educated consumers about topics such as oral health, weight gain, and fatigue
Launched a user-generated content campaign leading to authentic, positive product reviews, and real customer perspectives that helped to shape the brand voice and narrative