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CASE STUDY

A Strategic Digital Marketing
Funnel to Support a New Product Launch

The Challenge

Libertas wanted the world to quit smoking and embrace a healthier lifestyle so for its new product, the company partnered with Spark Growth, tapping into our experience with product launches. We developed a full-scale digital marketing program covering both organic and paid channels in order to build a strong foundation for Libertas’ new products. From Google and Amazon to Facebook and Instagram, our team delivered an extensive strategy that put Libertas’ product in front of their core audience across key social and purchasing channels. We used a consumer-centric approach to ensure educational content aligned with the consumer’s path to quitting smoking.

The Action

Developed an educational blogging program that improved site SEO ranking and educated consumers about topics such as oral health, weight gain, and fatigue

Launched a user-generated content campaign leading to authentic, positive product reviews, and real customer perspectives that helped to shape the brand voice and narrative

Targeted email marketing campaign including full copywriting, designing, and deploying ongoing email blasts

Launched holistic paid ad program that included Google, Amazon, Facebook, and Instagram

Digital Marketing Results

400%

400% increase of positive reviews and testimonials generated by our user-generated content campaign

51%

Increased total website traffic by 51% compared to the previous month with the same ad budget

40%

Our paid ad program increased the number of units sold by 40% compared to the prior monthly average using the same budget

256%

Increased impressions by 256% and clicks by 112% for our pay per click campaigns

impressions icon

Created digital marketing content aligned with educational messaging to bring consumers along the journey to quit smoking

website clicks icon

Developed an educational blogging program that improved site SEO ranking and educated consumers about topics such as oral health, weight gain, and fatigue

Influencer Marketing & Engagement icon, a Spark Growth service

Launched a user-generated content campaign leading to authentic, positive product reviews, and real customer perspectives that helped to shape the brand voice and narrative