fbpx Skip to main content

FitVine Wine

Driving Health Conscious Wine Sales through E-commerce and Grocery Retailers

Challenge

  • Fitvine Wine had begun to saturate its core audience and was experiencing declining performance in its paid media program.
  • Spark Growth was asked to develop a strategy to improve performance and identify approaches and channels to drive continued growth

Goals 

  • Drive sales through grocery retailers and e-commerce 
  • Increase brand awareness

Our Approach

  • Identified new audiences, targeting methods, creatives, and messaging to gain exposure and convert target consumers outside the existing saturated audience
  • Launched ad campaigns on Meta and Google Search
A woman on the beach doing a headstand to promote healthy lifestyle.

The Actions

Ads to Increase In-Store Sales

Launched, managed and optimized ads to drive in-store sales at retailers across the country, including Whole Foods, Kroger’s, and Central Market.

Search Engine Marketing

Launched an SEM program to capitalize on health-conscious wine-related searches and develop another high-performing advertising channel for e-commerce sales.

Senior couple on a walk outside to promote healthy lifestyle.
A woman working out to promote healthy lifestyle.

The Results

Millions in Revenue

Facebook paid media became the sole social channel being used to successfully drive millions in monthly revenue through the retail channel

80%↑

Higher e-commerce Return on Ad Spend (RoAS) than prior campaigns by identifying and nurturing new core audiences

3.5x

Return on ad spend after expanding branded and unbranded eCommerce search campaigns and maximizing impression share