FitVine Wine
Driving Health Conscious Wine Sales through E-commerce and Grocery Retailers
Challenge
- Fitvine Wine had begun to saturate its core audience and was experiencing declining performance in its paid media program.
- Spark Growth was asked to develop a strategy to improve performance and identify approaches and channels to drive continued growth
Goals
- Drive sales through grocery retailers and e-commerce
- Increase brand awareness
Our Approach
- Identified new audiences, targeting methods, creatives, and messaging to gain exposure and convert target consumers outside the existing saturated audience
- Launched ad campaigns on Meta and Google Search
The Actions
Ads to Increase In-Store Sales
Launched, managed and optimized ads to drive in-store sales at retailers across the country, including Whole Foods, Kroger’s, and Central Market.
Search Engine Marketing
Launched an SEM program to capitalize on health-conscious wine-related searches and develop another high-performing advertising channel for e-commerce sales.
The Results
Millions in Revenue
Facebook paid media became the sole social channel being used to successfully drive millions in monthly revenue through the retail channel
80%↑
Higher e-commerce Return on Ad Spend (RoAS) than prior campaigns by identifying and nurturing new core audiences
3.5x
Return on ad spend after expanding branded and unbranded eCommerce search campaigns and maximizing impression share