Are you mobile-friendly? Your competitor probably is.

In a recent post on it's Mobile Ads Blog, Google shed light on an important issue facing online companies.  The search giant conducted a study of over 1000 smartphone users in the United States and came to a decisive conclusion: mobile-friendly websites are more important than ever.  The most interesting statistic is that 61% of users said that they’d quickly move onto another site if they didn’t find what they were looking for right away on a mobile site.  This means that if your site is not optimized for the mobile format, you are giving away customers to your competitors at an alarming rate.  Here are more conclusions from the study: 74% of users are more likely to return to a site that is mobile friendly, thus creating brand loyalty and increasing customer engagement 96% of consumers say they’ve encountered sites that were...