Welcome back to another week of social media updates in Spark Growth’s Spark Social Report! This week, Facebook has introduced a forwarding limit on Messenger, Twitter has initiated a way to reveal the context of a trend, and YouTube has added glee to the lives of sports fanatics by launching NFL Network. It’s been a busy week of social media updates so keep reading to catch up on them! ...
Multiple locations, products, divisions or practice areas, campaigns or initiatives can often lead to multiple branded social media channels. But should they? Our Chief Strategy Officer explains how audience strategy should determine your social channels....
Whether or not Vero lasts long-term, our Chief Strategy Officer sees important lessons for brands and social platforms to learn from its sudden rise to prominence....
While some social networks entered a bit of a slow period during the holiday season, other reigning giants never seem to take their thinking caps off. Welcome to our latest edition of Spark Bites — read on for exciting post-holiday updates in the world of social media...
While some social networks entered a bit of a slow period during the holiday season, other reigning giants never seem to take their thinking caps off. Welcome to our latest edition of Spark Bites — read on for exciting post-holiday updates in the world of social media...
Welcome to this week’s edition of Spark Bites! We have exciting news from the world of social networks — for starters, more than one of them has taken augmented reality to a whole new level. Read on to find out more! Facebook Facebook is launching a “Snooze” button, which you can use to mute content from a friend, group, or page. Posts from the muted account won’t appear on your newsfeed for 30 days. This gives us another more subtle alternative to unfriending and blocking. The social network has launched an AR platform to allow developers (or anyone, for that matter) to create AR experiences for Facebook Camera. These 3rd party AR creations will be part of the platform’s “World Effects” feature, which all users can apply to their photos or videos. Now that’s what we call taking the AR social...
A new social network (or perhaps not?) has found its way to the web: Microsoft's So.cl. Microsoft calls the newcomer on the social scene, "an experimental research project, developed by Microsoft’s FUSE Labs, focused on exploring the possibilities of social search for the purpose of learning". Steve Olensky from Social Media Today gives a good rundown of what exactly So.cl is and whether or not it actually is a social network. Read the full article here and learn more about Microsoft's new venture....
You may have heard about Pinterest lately - perhaps you received a personal invitation from a friend. Learn how this photo-centric social network is being used by companies, with this spotlight on Whole Foods....