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Happy June, everyone, and welcome back to another Spark Social Report by Spark Growth! This week, YouTube announced the official release of “Video Chapters” on YouTube, allowing creators to create time stamps on their videos for easier viewing. Read more to read this week’s social media updates! ...

Welcome back to another Spark Social Report by Spark Growth! This week, Instagram officially announced that all users can save their Instagram Live broadcasts to IGTV once finished. Read more of this week’s social media updates below! ...

So how much return will my social media advertising program generate, and by when? This is a question many of our clients and prospects ask upfront when looking to launch a new social media and digital advertising program. The answer, even for a firm like ours with over a decade of experience with running successful campaigns for our clients, is unfortunately not straightforward. That said, there are a number of concepts and factors you can think about to better understand what you can expect....

Welcome back to another week of Spark Bites by Spark Growth! This week, Twitter updated its “Explore” section to connect with users’ locations, and Facebook launched a feature that allows users to support businesses affected by COVID-19. Read more for further social media updates! ...

Particularly on Snapchat, where we find fewer brands are looking at ads in favor of Facebook and Instagram, there is a lot of misinformation spread online. We’ll be addressing some of this misinformation so you can better understand Snapchat ads, and give you real facts firsthand from an agency’s experience. Here are 3 myths that we will be debunking, followed by 3 tips to make the most out of the platform!...

Welcome back to Spark Bites by Spark Growth! This week, we’re seeing a few social media platforms make some big moves in light of Safer Internet Day. Instagram released a feature that gives you insight into who you engage most and least with from your following list, and Snapchat announced the launch of an in-app mental health resource. Now you can also upload videos to TikTok from your desktop, and WhatsApp is making strides towards releasing a dark mode option for iOS users. Keep reading for more social media updates!...

In this week's Spark Bites by Spark Growth, we see more social media platforms taking steps to ensure misinformation on its platform doesn’t spread, Instagram makes a small accessibility update to Stories, and conversations on Twitter look slightly different. Keep reading to learn more about the latest social media news!...