Although recent developments, such as the launch of OpenAI's ChatGPT, have made AI-powered content creation widely accessible, it can still be a challenge for marketers to use it expertly and achieve the best possible results for their brand using AI tools. Want to unlock the power of AI for social media marketing? Keep reading for insights and strategies!...
Welcome back to another Spark Social Report by Spark Growth! Each week, we cover the latest digital marketing trends and social media updates. Keep reading to find out what Snapchat, Twitter, Instagram, LinkedIn, TikTok, and even Tumblr have been up to this week....
This week, Facebook Groups have a new set of restrictions and LinkedIn has redesigned its desktop website interface. Keep reading to see what’s new with your favorite apps!...
We’re back with another Spark Social Report by Spark Growth! This week, WhatsApp added QR codes for businesses and rolled out dark mode for its desktop platform. Read more for further social media updates! ...
Happy June, everyone, and welcome back to another Spark Social Report by Spark Growth! This week, YouTube announced the official release of “Video Chapters” on YouTube, allowing creators to create time stamps on their videos for easier viewing. Read more to read this week’s social media updates! ...
Welcome back to another Spark Social Report by Spark Growth! This week, Instagram officially announced that all users can save their Instagram Live broadcasts to IGTV once finished. Read more of this week’s social media updates below! ...
We’re back with another week of social media news in Spark Bites by Spark Growth! In the past week, Instagram launched new Story stickers that encourage social distancing during the COVID-19 pandemic, and DMs have finally arrived to the web version of the platform. Read more for further updates! ...
So how much return will my social media advertising program generate, and by when? This is a question many of our clients and prospects ask upfront when looking to launch a new social media and digital advertising program. The answer, even for a firm like ours with over a decade of experience with running successful campaigns for our clients, is unfortunately not straightforward. That said, there are a number of concepts and factors you can think about to better understand what you can expect....
Welcome back to another week of Spark Bites by Spark Growth! This week, Twitter updated its “Explore” section to connect with users’ locations, and Facebook launched a feature that allows users to support businesses affected by COVID-19. Read more for further social media updates! ...
Particularly on Snapchat, where we find fewer brands are looking at ads in favor of Facebook and Instagram, there is a lot of misinformation spread online. We’ll be addressing some of this misinformation so you can better understand Snapchat ads, and give you real facts firsthand from an agency’s experience. Here are 3 myths that we will be debunking, followed by 3 tips to make the most out of the platform!...