Facebook Content Published Via Third-Party Tools Suffers Significantly Fewer Likes [New Data]

Have you seen your impressions and engagement drop since using Hootsuite or after upgrading your Facebook business page to Timeline? Engagement/impression differences between manual Facebook posts and those from third party apps is something our team has been noticing anecdotally for a while. We began advising clients to manually post on Facebook in order to maximize the impact of their social media marketing program. We now have some hard data from Hubspot that shows Facebook Business Page owners should legitimately be concerned about posting through third party tools like Hootsuite and Hubspot. This study showed a huge reduction in impressions when posting through these apps/APIs. Read the article to get the details and find out why....