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While you may be eager to grow your fan base on Facebook and Twitter, promise us you'll follow this golden rule. DON'T buy yourself fans and followers! Trust us, it's much better to have a smaller fan base of loyal customers than a large group of people who could care less about your brand and who won't pay attention to what you have to say. When measuring success on social media, many people immediately think to look at number of Likes or Followers.  But the true measure of a successful social media presence is engagement and reach. How many people are you reaching with your social content, are people finding the information valuable, and are they engaging with it? This article from socialmediatoday.com gives us three main reasons why you shouldn't buy fans. 1. Numbers aren't everything: Most of the followers that you can purchase are...