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09 Oct

By Matt Rebackoff At 11:30PM Saturday night, I watched as Shawn Carter aka Jay-Z, with help from his wife Beyonce, finished up an historic eight concert run to open up the billion dollar Barclays Center in Brooklyn.  The rust colored behemoth of an arena will be home to many things, chief among them the newly re-located-from-New Jersey-Brooklyn Nets. While you might not like or even agree with Jay-Z's lyrical content, his success is undeniable. In addition to his TWELVE number one albums, Mr. Carter owns a clothing line (Rocawear), a record label (Roc Nation) in conjunction with a concert distribution deal with Live Nation, and part ownership in the Brooklyn Nets. His net worth as of 2011 was $450 million. Jay-Z grew up in the Marcy projects in Brooklyn, just seven minutes from the arena he recently christened that houses the team he helped bring back to his old neighborhood and whose franchise he is now the face of. Full disclosure, I am a huge fan of Jay's, but this does not change the fact that any business can learn from his path to success.
22:23 / Other
20 Sep

In a recent post in Social Media Today, the author delves into the subject of how to make your company more social.  Social media is not a trend, it is the wave of the present (and future) and therefore isn't going anywhere anytime soon.  It is up to your company to stay with the times and embrace social media, or risk the consequences of getting left behind.  Although you might be into the idea of becoming a more social brand, you will inevitably run into a number of obstacles.  Here are a few steps to help you find your Social DNA. Find an upper level executive that is on board with social, or at the very least is willing to experiment with the idea. This will be easier than trying to convert those that are sorely against the idea, and will make...

14:07 / Other