We develop innovative digital advertising and social media programs tailored to your organization’s unique needs.
HOW WE WORK
Discovery
We can’t wait to meet with you (virtually or in person) and hear all about your business, marketing goals, and digital expectations.
Strategy
Based on your company goals, we develop a comprehensive marketing strategy and ensure we are aligned on the strategy before moving forward.
Execution
After the strategy is reviewed, we execute on the marketing program with ongoing collaboration, reporting, and optimization.
THREE WAYS WE WORK WITH CLIENTS
Digital Fresh Start
Need to launch a digital marketing program but don’t know where to start?
This process is often for new brands launching their product or service OR for brands that are new to digital marketing and are looking for recommendations on where to best put their effort.
What makes this process different?
If you’re not sure where to invest in digital marketing, we develop a strategy based on your budget and goals. You can choose to walk away with the strategy or work with us to execute the plan. No strings!
Digital Ad Program
Need a paid and/or organic digital program to support your marketing efforts?
If you have a digital media budget and you need paid media experts to optimize your campaigns to meet your marketing goals, this is the process for you.
We create a program and paid media strategy tailored to your brand’s goals, audience behaviour, and past marketing efforts. Our team creates custom engaging ads with each platform’s best practices and audience preferences in mind.
We believe in ongoing collaboration and reporting to ensure we are meeting targets and can further optimize campaigns.
Digital Marketing Arm
Need a full digital marketing department to complement your internal team?
This process is typically for larger brands looking to invest in many areas of digital marketing. We plan, strategize and execute on all your marketing goals beyond paid advertising.
What makes this process different?
Not only do we bring a strong team of digital specialists to fully run your digital marketing program, but we also bring our network of specialized partners to expand the services offered.
We act as the central brain that makes the right connections for your brand. The right strategy, technology, audiences, and partners.
Here are some of the possible services in addition to our core set of services:
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OUR SERVICES
Digital Marketing Strategy
Our strategic approach leverages our deep industry knowledge and out-of-the-box thinking to drive growth. We specialize in developing innovative digital solutions tailored to the unique needs of complex industries.
- Platform strategy (organic and paid channels)
- Content and message strategy
- Targeting strategy for audience segments and locations
- Competitive digital and social audit
Paid Media
Paid media presents a competitive advantage in today’s marketplace by offering a direct pathway to reaching and influencing potential customers in their purchase decisions. Our approach leverages our advanced targeting strategy to reach relevant audiences and drive results.
- Strategic multi-channel campaigns
- Ongoing optimization and A/B testing
- Social, Programmatic, and Google
Social Media Management
We develop social media accounts that spark meaningful conversations online, build brand credibility and translate to bottom-line results.
- Managing your organic social media profiles
- Posting content
- Community engagement
- Creating interactive content
- Follower growth
- Experts in Instagram, LinkedIn, Facebook, TikTok, X
Content Creation
We understand how to engage audiences with trending content styles that communicate the brand’s message. Ads must be visually appealing, emotionally resonant, and creatively compelling to stand out amidst the noise.
- Graphic design and illustration
- Copywriting
- Animated videos
- Original TikTok video creation
- Long-form blog content
- Social content tailored to each platform’s best practices
Influencer Marketing
Reach a wider audience authentically, leveraging the trust and influence of individuals with dedicated followings on social media platforms. We help build long-term relationships with creators to create impactful campaigns.
- Boost exposure by identifying key influencers in brand space
- Create a strategy to leverage influencer audience for brand objectives
- Amplify influencer content with paid strategy
Analytics & Insight
We leverage our team’s engineering and data science background to complete deeper levels of analysis and create advanced campaigns.
- Identify the right metrics and KPIs based on objectives at each funnel stage
- Compare results to targets, benchmarks and historical performance
- Identify insights for specific audience segments, messages, creatives, targeting approaches, and platforms
- Optimize based on insights and drive ROI