FitVine Wine Case Study
Achieved More Than a 3.5 times Return on Ad Spend
The Challenge
Fitvine Wine, a wine for the health conscious, has grown quickly over the last 2 years, but had begun to saturate its core audience and was experiencing declining performance in its Paid Media program.
Spark Growth was asked to develop a strategy to turn performance around, and identify approaches and channels to drive continued growth.
The Action
- Launched, managed and optimized ads to drive in-store foot traffic and Fitvine Wine sales at retailers across the country, including Whole Foods, Kroger’s, and Central Market.
- Identified the need to find new audiences and targeting methods, along with new creative and messaging, to gain exposure to and convert target consumers outside the existing saturated audience.
- Launched a Search Engine Marketing program to capitalize on health-conscious wine-related searches and develop another high performing advertising channel for eCommerce sales.
The Results
Millions
in Revenue, Through the Retail Locations, Successfully Driven by Facebook Paid Media Alone
80%
Higher eCommerce RoAS than Account Average after Identifying New Core Audiences
3.5x
Return on Ad Spend After Expanding Branded and Unbranded eCommerce Search Campaigns and Maximizing Impression Share
The Work
Facebook Creative
Instagram Creative
