Challenge
- Promoting a pharmaceutical brand within heavy marketing regulations from the FDA and compliance
- Connect to the customer audience on a deeper level to increase brand recognition
Goals
- Define branding, messaging, and online visual identity
- Develop a holistic digital marketing campaign encompassing every stage of the patient’s journey with targeted content
- Increase brand awareness, website visits, and prescriptions
Our Approach
- Developed a patient-centric approach, rather than a product-centric approach
- Created more personalized content that spoke to each audience group across multiple touchpoints in the digital space
- Strategically crafted messaging to empower women and encourage more conversations about the product
Refining Reach and Targeting Healthcare Practitioners
This expansion was complemented by partnerships with healthcare-specific DSPs like PulsePoint and DeepIntent, enhancing our precision in reaching both healthcare practitioners (HCPs) and potential patients.
The use of National Provider Identifier (NPI) lists enabled targeted campaigns aimed at HCPs with specific specialties and high prescription rates, ensuring the brand reached the most relevant professionals.
We also used some of these platforms to target potential patients based on their clinical data and past prescriptions.
These platforms also offered insights into script lift attributable to our digital efforts, offering a clearer view of our campaign’s influence on prescription numbers. The integration of analytics tools like Ostro furthered our ability to monitor prescriptions and web traffic, providing a holistic view of our digital footprint.
The Results
40% ↑
YoY growth in prescription cycles since we’ve started working together
335M+
impressions
(+55% increase from the previous year)
Top 10
most prescribed products in it’s industry in the U.S.
(Dec 2022 – Mar 2024)
Top 20
most trafficked Pharma sites in the US