iLook Glasses
Driving Sustainable Revenue Growth for an E-commerce Eyewear Brand
Challenge
- After 20+ years in the industry, iLook Glasses’ eCommerce business model proved to be successful but they wanted to grow through an online presence and digital advertising
Goals
- Establish an organic social media presence to expand awareness and reach
- Increase online sales with digital advertising
Our Approach
- Develop a targeted social media program from the ground up, making use of both organic and e-commerce marketing strategies
- Leveraged Meta and Google Search advertising channels
The Actions
Organic Social Media
Established and maintained active profiles on Facebook and Instagram with content showcasing iLook’s extensive catalog, generous return policy, and positive customer testimonials
Follower Growth
Increased iLook’s follower count through highly targeted proactive outreach activities and organic engagement strategies
Meta & Google eCommerce Ads
Launched a social media eCommerce marketing ad program on Meta and Google Search with the goal of driving website purchases
Building Trust and Credibility with Strategic Messaging and Visuals
One of the key marketing goals was to build trust and credibility with potential customers. We were faced with a possible roadblock as customers hesitated to buy glasses online. To tackle this, we created organic and paid messaging that emphasized the try-on tool on the website, customer testimonials, and exceptional return policy.
We prioritized an engaging visual aesthetic over an overtly promotional style on the ads to capture the audience’s attention. Drawing on popular social post motifs, we integrated our posts seamlessly into the feed of our ideal customer, signaling to them that iLook could be a suitable match for their personal style.
Implementing Cost-Effective Paid Advertising Optimizations
Focusing specifically on the Canadian market, our digital marketing specialists built highly targeted advertising campaigns. We tested a variety of ad sets including geographic and interest-based targeting. Our data-driven optimization processes combined with our deep understanding of Meta’s ad products and our client’s ideal audience led to quick success. We achieved a 7x return on ad spend (ROAS) within the first four months after launch.
Building Sustainable Long-Term Business Growth
Over the years of our partnership with iLook we have evolved our organic and paid programs to leverage new trends and platform features, keeping iLook top of mind among customers.
Using iLook’s extensive eyewear catalog, we have continuously created and launched custom graphics that promote their brand through USP-driven content, eyewear product showcases, and consumer-focused educational resources.
The Results
Through strategic social media marketing efforts, iLook Glasses successfully grew their online presence and sales, establishing a strong foundation for continued growth.
14x
Return on Ad Spend within 7 months
for Facebook and Instagram ads
$1.73
Cost per Add to Cart
on $150 eCommerce product