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Every Halloween we take the opportunity to celebrate the spooky, the creepy and everything else that goes bump in the night. This time around though, we’re looking back on some downright eerie marketing stunts that left us in unpleasant bewilderment. Here are some of the past year’s scariest social media mistakes! What Were You Thinking?!? GIF from Inconvenientsequel GIFs   1. Dove’s Skin-Color Controversy Dove’s October campaign showing a black woman removing her shirt to reveal a white woman is still fresh in everyone’s minds. Despite allegedly positive intentions, the ad was perceived to be a tasteless allusion to the idea that dark skin is inferior to light, and unfortunately evoked an unsettling history of racist ads in the soap industry. Dove quickly issued an apology for the offense that was caused, and we hope they’ll look more critically at the potential negative connotations...