Our email strategies harness and foster our client’s most valuable connections, transitioning them onto a platform where we can build trust and convert to desirable action.
We’re data geeks, obsessed with understanding the landscape that our clients operate in, using insight to develop sound strategy and constantly measuring and optimizing our results.
Work to understand your business, the industry landscape, and target audience, and define clear business goals.
Create brand clarity by establishing a defined messaging strategy and visual identity.
Establish a content mix and channel strategy across social media, web and email.
Test and optimize customer segments and messaging to determine actual cost per acquisition, and zero-in on top performing content and targeting combinations.
Analyze current and historical client data and industry insights. Define a set of key performance indicators, including the top desired business outcome — your One Number.
Establish an ongoing cycle of strategy, content creation, optimization and analysis to drive continuous improvements and to make a real business impact.