Digital Strategy for a Brand
New Healthcare Platform
The Challenge
After working with Exeltis on its Vitafol and Slynd brands, the pharmaceutical company once again engaged the Spark Growth team on a new project—to create a brand new healthcare platform that combined many of the company’s existing products with a telemedicine service. Focusing on developing consumer-centric messaging, our team implemented a strategic marketing funnel that guided women through different stages of their online journey.
The Action
Full website design to ensure a user-friendly experience that is targeted to their healthcare needs
Implemented an ongoing blogging strategy to develop fully researched, SEO-driven articles that appeal to a wide range of women’s healthcare topics
Examples
