Global Franchise Marketing for Little Kickers

The Challenge

Little Kickers is an international children’s football franchise offering classes for boys and girls aged 18 months to 7 years old with a mission to get young children involved in sports. Little Kickers contracted Spark Growth to execute a robust social media audit and strategy, and to execute ongoing organic and paid social media management.

The Action

  • Executed an audit and strategy to understand Little Kickers’ current social presence, target audience, and areas for improvement
  • Managed ongoing social media content strategy and execution, including increasing posting frequency, consistency and relevance, and developing new content series
  • Introduced and established a parent-child structure to the company’s dozens of individual Facebook Pages to form a more cohesive online brand
  • Implemented a paid social program that shifted focus from brand awareness to driving sales

The Results

Spark Growth increased Facebook organic engagement rate to 7.94%, well ahead of the 0.17% industry benchmark


341% increase in website purchases


60% increase in organic Instagram engagements


48% decrease in cost per conversion


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