eCommerce Marketing for iLook Glasses
The Challenge
After 20+ years in the industry, iLook Glasses’ eCommerce business model proved to be successful. However, they understood more growth was possible and didn’t have an online presence outside of its own website. Spark Growth was brought on to develop a targeted social media program from the ground up, making use of both organic and eCommerce marketing strategies.
The Action
- Established social media channels and brand voice from the ground up across Instagram and Facebook
- Created “authentic-styled” organic Stories content
- Grew followers organically through proactive outreach and engagement
- Launched a social media eCommerce marketing ad program to drive website purchases
The eCommerce Marketing Results
12,322 key landing page views and $0.77 per landing page view within 6 months
Made 1,029,013 paid impressions in under 6 months
Organically grew Instagram account from zero to ~1K followers within 5 months in competitive, crowded industry
Achieved 14x Return on Ad Spend for Facebook and Instagram ads
$1.73 Cost per Add to Cart on $150 e-Commerce product
The Spark Growth team has been an enormous help with the digital marketing and social media presence for Engage and Change Charity. Whether they're helping to get us trending during our Project Water and Project Winter events, growing our Instagram following, or driving donation dollars and awareness as well as action through our social media feeds, Spark Growth consistently goes above and beyond to drive amazing results for us! Highly recommended!!
Spark Growth’s digital strategy and marketing execution program for Content Writers Group helped us efficiently build our pipeline and train our team on digital marketing best practices. We continue to reap the benefits of their strategy and their counsel.
Spark Growth created very targeted campaigns that yielded strong results in both franchise enquiries and class sales. Their approach is very analytical and their team has a broad range of in-depth expertise which we feel it would be impossible to replicate in-house with our budgetary limitations. They have done a fantastic job understanding our business and creating very targeted campaigns which have driven strong results in terms of franchise enquiries and class sales. They are also very responsive and great to work with!
Over the past three years, the Spark Growth team has helped Miz Mooz to achieve consistent growth across social media, leading to increased brand awareness, social interaction, and sales. The team’s expertise across social media helped us to develop a cohesive online presence that builds customer trust and loyalty with a direct result on our bottom line.
Our firm has a complex positioning which they grasped immediately, and worked with us on the strategic implementation as it related to branding for our web site design and development of our social media campaign. We see them as strategic partners and everyone we’ve worked with in their organization has been great.
In addition to designing and developing our website, Spark Growth helped us tremendously to implement a candidate conversion component within our website. The team is well informed and on top of critical changes that need to be applied. They have been a huge factor in helping us to capture and steward our potential candidates properly to maintain the level of customer service we have become known for.
Spark Growth did a fantastic job of understanding our business and brand and translated it into a beautiful website. We have been very happy with their work and hope to work with them again in the near future.
I knew I needed to up the ante in my social media presence... Spark Growth helped focus these efforts and gave me a complete action plan for moving forward.
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