eCommerce Marketing for iLook Glasses

The Challenge

After 20+ years in the industry, iLook Glasses’ eCommerce business model proved to be successful. However, they understood more growth was possible and didn’t have an online presence outside of its own website. Spark Growth was brought on to develop a targeted social media program from the ground up, making use of both organic and eCommerce marketing strategies.

The Action

  • Established social media channels and brand voice from the ground up across Instagram and Facebook
  • Created “authentic-styled” organic Stories content
  • Grew followers organically through proactive outreach and engagement
  • Launched a social media eCommerce marketing ad program to drive website purchases

The eCommerce Marketing Results

Paid Social icon, a Spark Growth service

12,322 key landing page views and $0.77 per landing page view within 6 months

Paid Social icon, a Spark Growth service

Made 1,029,013 paid impressions in under 6 months

Influencer Marketing & Engagement icon, a Spark Growth service

Organically grew Instagram account from zero to ~1K followers within 5 months in competitive, crowded industry

Paid Social icon, a Spark Growth service

Achieved 14x Return on Ad Spend for Facebook and Instagram ads

eCommerce icon

$1.73 Cost per Add to Cart on $150 e-Commerce product


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