Leading up to one of two annual events aiming to alleviate homelessness in the Greater Toronto Area, Engage and Change wanted to educate the community on the dangers of homelessness, encourage donations, and generate robust day-of interest in Project Winter Survival. They tapped Spark Growth to lead content generation and drive measurable results. On January 27th, 2016, volunteers came together to pack, box, and deliver 3,000 survival kits to over 150 homeless agencies in Toronto.
#ProjectWinterSurvival trended #1 in Canada for 4 hours despite occurring at the same time as the presidential inauguration and Women’s March in Washington.
13.15 million total hashtag impressions
573% increase in organic reach on Facebook
794% increase in organic engagements on Facebook