Network visibility is an extremely important and sometimes overlooked aspect of cybersecurity. Cisco’s marketing team engaged Spark Growth to spread awareness for Stealthwatch, a comprehensive network monitoring and analytics product, and to ultimately drive potential clients down the acquisition funnel. Spark Growth established the Guardians of the Network campaign to gain behind-the-scenes insight into the Stealthwatch product, and to further establish Cisco as a thought leader in network security.
70,000+ organic impressions during the 2 month campaign
4,000 total organic traffic to the Guardians of the Network web page in 2 months
9/10 posts with the highest engagements on social media pages were Guardians of the Network content