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“Make sure you look at the fundamentals of your small business before focusing on a social media - you need a strong product/service offering at the core of your business before you start sharing and promoting it.”...

Quoted from article: Oct. 27 was the first day of the Social Media for Customer Care Summit in New York, a gathering of some of the largest brands in the world focused on how social service can be leveraged more effectively. Nearly every brand was struggling with the same three big questions, which became discussion topics and hashtags in their own right: How can customer care better integrate with other functions across a company, like marketing?#integration How can an organization take the efforts of one or two pioneering individuals and employ it brand-wide?#scaling How can social media be used to mitigate negative posts or a brand crisis? #crisis ...

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Food Truck company Coolhaus tweets about off the menu items and special passwords in order to engage customers. This is another example of companies using social media to give their customers a feeling of exclusivity and build a brand that differentiates itself from its competitors. ...

If you have time, or are interested through all the most helpful social media tools, check out this report by HubSpot!...