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Many small and medium businesses have started to experiment with social media advertising - and they're getting results. This article from Digital Brand Marketing provides useful data to support the case for social media. The top benefits businesses see: 88% – generate exposure for the business, 72% – increased traffic / subscribers, 62% – improved search rankings, and 56% – new business partnerships....

Today's marketing methodologies often attribute credit of a sale to the MOST RECENT CHANNEL the customer touched. According to Dennis Yu, CEO of Blitzmetrics, if you want to measure social media ROI, you have to measure impact across all channels. ...

NPR just hired a new CEO Gary Knell (former President and CEO of Sesame Workshop) who believes the “future of NPR is in social media.” This is a great opportunity to track how a well known-brand transforms itself in this new generation of social media. Read the article to see what obstacles NPR has to overcome and what their plans are. ...

“Twitter has added SMS notifications for the Activity Stream, which was recently added to the service’s web interface. Now, Twitter users that have enabled SMS notifications can get text updates when other users retweet them, follow them or favorite their content.” ...

Wendy’s sneaky social media campaign was super creative and even more effective: “The effort, which promotes a new mid-size burger called the W, revolved around a game show on Twitter using the [email protected] (The six referred to the open slot on Wendy’s menu, which would be filled by the new burger.) Although Wendy’s bought a Promoted Trend for one day on Twitter to publicize the account, the only other paid promotion was an ad that ran a few places on Sixth Avenue in New York and on the 6 subway line that described @GirlBehindSix as a ‘140-character game show.’ “...

This is just an incredible resource. This article was put out by Fast Company and is a must read! Topics include: Is rewarding customers for referrals worthwhile? Translating Viral Youtube Videos into Sales. Why it doens’t pay to buy yourself a Twitter following. Is Foursquare really a great place to advertise? How to promote your company on Facebook. And (we all know you’ve thought about it), Should you hire a celebrity tweeter? ...