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#socialmedia Tag

Wendy’s sneaky social media campaign was super creative and even more effective: “The effort, which promotes a new mid-size burger called the W, revolved around a game show on Twitter using the [email protected] (The six referred to the open slot on Wendy’s menu, which would be filled by the new burger.) Although Wendy’s bought a Promoted Trend for one day on Twitter to publicize the account, the only other paid promotion was an ad that ran a few places on Sixth Avenue in New York and on the 6 subway line that described @GirlBehindSix as a ‘140-character game show.’ “...

This is just an incredible resource. This article was put out by Fast Company and is a must read! Topics include: Is rewarding customers for referrals worthwhile? Translating Viral Youtube Videos into Sales. Why it doens’t pay to buy yourself a Twitter following. Is Foursquare really a great place to advertise? How to promote your company on Facebook. And (we all know you’ve thought about it), Should you hire a celebrity tweeter? ...

“Make sure you look at the fundamentals of your small business before focusing on a social media - you need a strong product/service offering at the core of your business before you start sharing and promoting it.”...

Quoted from article: Oct. 27 was the first day of the Social Media for Customer Care Summit in New York, a gathering of some of the largest brands in the world focused on how social service can be leveraged more effectively. Nearly every brand was struggling with the same three big questions, which became discussion topics and hashtags in their own right: How can customer care better integrate with other functions across a company, like marketing?#integration How can an organization take the efforts of one or two pioneering individuals and employ it brand-wide?#scaling How can social media be used to mitigate negative posts or a brand crisis? #crisis ...

Looking for an even faster way to find the information your looking for? Check out this latest technology from “The Guardian.” ...

Food Truck company Coolhaus tweets about off the menu items and special passwords in order to engage customers. This is another example of companies using social media to give their customers a feeling of exclusivity and build a brand that differentiates itself from its competitors. ...