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Lists seem to be the popular thing this week and I've got one more coming your way. Today's article comes from Mashable looks at the new opportunities found in the combination of Facebook Brand Pages and the Facebook Timeline format, giving you 9 great tips, tricks and advice to upgrading (or beginning) your Facebook Brand campaign. The article quotes a recent study that suggests that the initial Timeline surge of "fans" has decelerated and these tips are meant to help reenergize your campaign. Click here to view all 9 tips (including many other links to help move you along as well). ...

It's difficult to beat Facebook's ability to enhance client-to-business engagement due to the varied methods and tools at your disposal. Your business page can post quizzes, polls, share links, and promote special offers. Each one providing you with a specific return in the form of viral sharing, acquired information or attracting direct business, but just how much of a return are you getting? Today's article from Mashable looks at a Wildfire Interactive study of a randomized sample of 10 000 Facebook campaigns. The study aimed to find out which types of campaigns garnered the highest response rates and earned media. The major takeaways from the study are that a high percentage (86%) of those who come to a Facebook quiz from the News Feed will eventually take the quiz, thus automatically sharing the quiz with the rest of their friends list,...

Your business has Facebook, LinkedIn, and Twitter accounts (and likely, many others) and now you're curious as to whether you need to sign up for Pinteret as well. Pinterest's popularity is growing at an incredible clip and has burst onto the scene in historical fashion (becoming the fastest stand-alone site to garner 10 million monthly unique US visitors). You should already know about Pinterest by now and how it could become part of your social media strategy. If you don't already know, head over to Pinterest.com and find out more, or click here to see this January Mashable article on how Pinterest can increase your consumer engagement. It can be used in many different ways, from product advertisement (with your products possibly going viral) to simply gaining a customer base and community for social engagement. The great thing about Pinterest is...

In the world of Social Media, there are multiple popular and established tools like Facebook, Twitter, Mailchimp etc. with even more cropping up every day. By treating all these tools as working parts in an overall marketing machine and not simply stand alone segments. Today's article by Hubspot focuses on the importance of E-mail and also provides ways to further improve this tried, tested and true tool by integrating it with your business' other various social media arms. It is incredible how easy much of this is--by simply adding a Twitter or Facebook icon to your mailing list, or by comparing your E-mail analytics data to your other social media tools, you can further your brand's reach while also recognizing and improving on any weaknesses or shortcomings. E-mail should be an absolutely integral part of your on-line strategy, as highlighted by the...

Today's article from Social Media Today discusses the untapped potential of social media for businesses. While social media is becoming the norm for businesses, it is being implemented within the new standards and "traditional" frameworks of the new way--specifically, viral creative content campaigns. This surely attracts the customer and keeps them interested but there is so much more that we can do within these frameworks; we can create a deeper connection with our customers that is not possible through any traditional media or even the standard practices currently employed within social media. The article highlights an important distinction within social media practices, one that revolves around the business' own plans and goals. There is a difference between building a Social Brand and a Social Business. The Social Brand is essentially the shifting of an existing brand into the social...

"Something bad has happened to your Business or Brand; something horrible. Either yourself or an employee of yours has damaged your Business’ relationship with someone or something. You have fixed it locally and internally, but what about online?You have implemented a tremendous Search Engine Optimization (SEO) Campaign across all of your online properties. You were ahead of the curve, you listened to your Online Marketing Department, and spent money to go “tech” and embrace the Digital Era. You and/or your Business can easily be found through simple search on GoogleBingYahoo, etc. and now is not the time to be as accessible. Or is it?

Social Media Examiner looked at 7 businesses and how they effectively and creatively use social media marketing strategies. They highlight innovative ideas used on multiple tools, such as Instagram, LinkedIn, YouTube, Google+, and Twitter, and include great advice on how you can implement similar strategies for your business’ pages. ...