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The great (and sometimes, maybe, "troublesome") thing about social media is that the virtual customer engagement has varied uses. Engagement helps to grow your community of followers, brings a sense of loyalty, and helps in your marketing strategy. The other great aspect of this is that it also can work as a customer service focus point, allowing you to help your community troubleshoot any issues they have. If successful, this ultimately helps establish a more secure sense of loyalty as well as increasing your brand's reputation. Check out a great example of customer service on twitter by clicking here. Today's article from Social Media today discusses building a customer relationship in the social media world, with some tips and strategies to follow. The most important part of this could very well be knowing your audience and making sure you are in...

Google+ is still finding ways to keep itself very relevant in the social media world. Today it introduced something very useful for consumers and businesses alike, incorporating the reputed Zagat guide into their new 'Local' tool. The Local tool lets users search for information on local businesses as well as share their own experiences. Today's article from Mashable has all the details on this new Google+ feature. Click here to read on. ...

Pinterest is growing its user base more and more by the minute and it is turning into a fantastic way to help market your brand and spread viral marketing campaigns like wildfire. Casual users, loyal customers and marketing managers can all find a use out of Pinterest. Today's article from Hub Spot helps to show you just how varied a utility Pinterest is by bringing you LOTS of infographics! There's 10 great, informative and fun infographics showing you everything you could possible want to know about the newest social media giant. There's a load of demographics in all of this along with some playful yet really helpful tips, (such as the Pinning Eqituette) or some down and dirty technical how-to's to get the most out of your brand's Pinterest page. You'll find detailed infographics on what exactly Pinterest is and how...

Today's article actually comes from an article from last week from Business Insider. It appears that Facebook has recently released a new advertising feature, allowing Page Administrators to track click-throughs. The app looks like it will be a very handy monitoring tool as administrators will be able to see exactly how new followers arrived at a page either through search or through promotion and posts. Click here to read the article. ...

Just because we have an abundance of social media tools that make it incredibly easy to set up pages and networks for our brand doesn't mean it's just as easy to fill in the content. We need to know our audience, our direction and REALLY know our company values. Content is undoubtedly king but without a specific style and tone, you could be missing an opportunity for reach and engagement. Today's article comes from Ben Padley of Social Media Today and discusses this important step: establishing your brand's "voice". The language used and the way you communicate with your audience across your various social media tools reflects your brand's image. Values and attitudes, personality and tone are all reflected in the manner in which your content comes across. It can be a way to separate you from similar brands or, if...

Marketing your brand on Facebook has never been easier these days but how do you achieve the maximum audience potential? Today's article from Mashable provides you with 5 easy steps to increase your Facebook reach to a wider audience, gaining more followers and potentially going viral. The article introduces you to the EdgeRank factors, an Facebook algorithm which determines important, "screen-worthy" content. The three factors (affinity, weight and time) will determine how long and relevant your posts are. The five tips found in the article are based around focusing on getting the most out of the EdgeRank. Click here to check out the tips! ...

The social media landscape is filled with management tools, social networks, apps, search, you name it. New companies and products start up every day, making it harder for you to keep up with the times. Today's article from Business Insider links you to an excellent and absolutely jam-packed depiction of the entire digital marketing environment from a Buddy Media event (click here). The infographic will help you to navigate the many confusing products and categories out there, such as the many Social Networks, Social TV sites, Social Brand Engagement, Plug-ins & Widgets, etc. This is a fairly comprehensive list that could help you begin to understand the landscape or even lead you to a few new tricks and products that you never knew existed. Click here to read on and see the amazing infographic!...

A new social network (or perhaps not?) has found its way to the web: Microsoft's So.cl. Microsoft calls the newcomer on the social scene, "an experimental research project, developed by Microsoft’s FUSE Labs, focused on exploring the possibilities of social search for the purpose of learning". Steve Olensky from Social Media Today gives a good rundown of what exactly So.cl is and whether or not it actually is a social network. Read the full article here and learn more about Microsoft's new venture....

Today's article comes from Wendy Bryant-Beswick from Social Media Today. She takes a look at social media's role and prevalence in today's search and SEO environment and why your business should be at the forefront of this effort. She makes a point in which I whole-heartedly agree: "without participation in social media your SEO and search effort is working at 50%." Your social media foot print can help spring you to the top of search pages, as well as work as a functional search engine itself. Social media benefits businesses on multiple levels, most obviously by way of social engagement with customers, but also in the world of search and SEO. Picture this: your social media Twitter campaign allows you to interact with your customer, spread word-of-mouth goodwill, and make certain offers/products/campaigns go viral. This is likely what you think...

Generating leads is hard work filled with lots of dead ends, phone calls, ignored emails and painstaking searching. You can help yourself by using some of your current social network campaigns to help generate these leads for you, but which ones are best and HOW do you use them to best help? Today's article from HubSpot comes from a review of a HubSpot study from earlier in the year (found here). The study found that LinkedIn is a whopping 277% more effective at generating leads than the social media giants, Facebook and Twitter. That's a pretty impressive number, but it seems that, to many, it's just a number; It's not exactly clear as to how to use LinkedIn to get that significant punch in lead generation. Today's article takes a look at exactly that: how to use a specific LinkedIn feature...