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There are dozens of tools out there to help make your social media management well, manageable. Social Media Management Software, or SMMS, allows you to consolidate your posting, scheduling, and analytics all into one space and across many different channels.  However, with so many competing sites including Hootsuite, SproutSocial, and Crowdbooster to name a few, it can be  difficult to decide which one is right for you.  This article, "A Buyer's Guide to Social Media Management Software" provides a checklist for what your SMMS should have. Here are a few highlights: Easy to navigate user interface Robust analytics dashboard Reliability Mobile platform   These platforms can take the pain out of trying to manage multiple channels at once and can save you a lot of time.  And if you want to start watching your online audience grow before your eyes, the analytics features of SMMS are an awesome...

Wondering how to get more likes and comments out of your Facebook posts? This article from Mashable offers tips and tricks on the best types of posts to ensure maximum engagement from your fans, as well as an insightful infographic. Types of posts: Photos will typically generate the most likes, comments, and shares, much more so than text, videos, or links. While links can provide your fans with helpful information, creative content in the form of pictures is the best way to create a personality for your brand, one that fans will be eager to connect with. Time of day: Posts published at the end of the day tend to receive the most engagement. Posts also tend to peak on the weekends and taper off as the week progresses. If you don't want to use social media for work during the weekends, you can...

There is no decisive formula for a stellar social media strategy.  Every business has a different audience, different resources, and a different story to tell.  While it's safe to say that almost everyone should be on Facebook and Twitter, not every social media platform is right for every business.  Google+ is one of those platforms that may be good for some but not worth the time for others.  Today's article from customerthink.com lays out some food for thought regarding Google+ and whether or not it's right for your small business. The article mentions a few pros and cons of Google+. One benefit is that it's a great way for your business to get discovered. Since Google is the king of search engines, listing your business on it's Google+ Local Pages will increase your chances of being found.  Another pro of Google+...

Today's article from Crain's New York Business offers insight on the dilemma that many small businesses face regarding dedicating time and money to social media. At times it may be hard to see the fruits of your labor.  But it's important to understand that the way small businesses approach social media compared to large corporations is very different. First of all, small businesses should avoid thinking of social media as a tool for advertising but as a forum for interacting with and forming relationships with current and future customers through intriguing content.  Avoid posting purely promotional content. Information is much more valuable than a promotion because it builds loyalty around your brand and will bring your customers back to your site again and again. Take this article's advice: "One of our clients was mystified because his firm had 90,000 “likes” on Facebook but,...

If you're as social as we are, you have dozens of usernames and passwords to remember for all of your digital accounts.  It's a pain to keep them all straight.  Today we are reading that Ford has developed an app inspired by its key-free technology that locks and unlocks cars. The Key-Free Login app will automatically log you into all of your accounts when your mobile device is close to your computer and log you out when you leave.  Check out this video below to see how it works. Ford Keyfree Login from Ogilvy Paris on Vimeo. How cool is that? The app has just launched on the Ford France website and is expected to go global soon. You can read more about it here....

Pinterest is the largest social media site behind Facebook and Twitter and continues to be one of the fastest growing. According to Shareaholic, Pinterest drives more referral traffic than Google+, YouTube, Reddit, and LinkedIn combined!  The data speaks for itself- Pinterest is here to stay. Still wondering how your business can benefit from starting a Pinterest page?  Today's article from Helios Design offers a case study of brands that are making a splash in this increasingly popular social network. The most important thing to consider when pinning is that you should avoid just posting product or service related content. Think about what else your audience cares about.  Even if you post content that doesn't initially seem directly tied to your business, remember that it's about getting your audience to connect with your brand identity and keep coming back for more.  Take...

Today's article offers insight on what consumers are searching for on Twitter. The answer is reviews.  More and more customers are turning to Twitter to learn about professional services which is why it's increasingly important for businesses to have their own Twitter accounts set up.  This allows business owners to see what's already being said about their business, promote their brand, and begin to build relationships by engaging with customers and have an understanding of what they're looking for. According to Orange Business, the top five professional services searched for on Twitter are: Web Designers Solicitors Accountants Architects Copywriters   So if your business falls into one of these categories we suggest you take a plunge into Twitter as soon as possible if you haven't already. If you don't know where to start, this article offers a simple enough solution- the 4 C's. Break down your strategy into...

Facebook has just rolled out its new scheduling feature for Pages.  This is great news for businesses that don’t have a ton of time to dedicate to social media.  Now you can find a time that is convenient for you to sit down and schedule posts for the week. While programs like Hootsuite and Sprout Social have been offering batch scheduling for a while, Facebook posts scheduled through those platforms suffered from a lack of engagement. Due to Facebook’s complex algorithm, posting via apps like Hootsuite can cut likes and comments by as much as 88%, reports this study published in Mashable.  Now that Facebook offers a scheduling feature, businesses should avoid posting their updates through a third party site. However, the scheduler does have a few flaws, including the fact that it doesn’t allow you to edit posts once you’ve scheduled them,...

The infographics keep on rolling out this week! Today's article from Mashable comes off the heels of our Wednesday post (here) discussing another Mashable article talking about the Google's newest app, Local (here). With Google+ beginning to integrate more and more with other Google features, the social media underdog is continuing to keep itself relevant. The article links to a fantastic infographic that gives you 20 pretty convincing reasons to switch to Google+ as your go-to social network. Even if you're not convinced to make a complete switch to make this your default social media tool, you'll likely be swayed into thinking about giving Google+ another try. Read the article and see the infographic here...