Today’s article from Street Fight Magazine provides us with 7 stellar strategies for small businesses who want to jump on the social media bandwagon. These tips will help you get the most out of your social media presence. Here are a few of our favorites from the list:
“Use the right platforms”– This article suggest that not only should you strategically decide which platforms to use, but also the right way to use them. For example, posting pictures works best on Facebook or Tumblr, and not as well on Twitter. Check out our recent blog post, “Which Social Media Platform is Right For Your Business” for more tips on choosing your platforms. Not everyone needs to be on Pinterest or Instagram, for instance. It depends on who your audience is and what story you’re trying to tell.
“Treat social media as a two-way street”– Remember that the main point of using social media is to engage with your audience, not preach at them. Make sure you’re starting conversations, posting content that you think your audience will find useful, and responding to comments about your business. Engagement is key.
“Integrate social media into other business systems”- Part of the fun is watching your social media presence grow and produce actual results. Use a social media management software to help keep track of the traffic that social media networks drive to your websites. Check out our blog post, “What to Look For When Choosing a SMMS.”
You can read the rest of the 7 strategies here.