25 Oct Spark Growth Expands Social Media Offering, Brings on Lauren Karasek to Lead Practice
Karasek Joins the Digital Agency as Executive Director of Social Media
NEW YORK, Oct. 25, 2016 — Spark Growth, a growing agency of digital geeks committed to driving measurable results for clients, announced today that it has hired Lauren Karasek to lead and expand its social media practice as executive director of social media.
Karasek brings social media expertise across disciplines and her communications experience spans a wide range of industries, from consumer packaged goods to travel, technology to healthcare, professional and financial services to advocacy and public affairs campaigns. Before joining Spark Growth, Karasek served as the senior vice president of social media strategy at MWWPR where she led social strategy for a wide range of clients including influencer relations for Tyson Foods, online eminence for Deloitte executives, and social strategy for brands from Waste Management to Keurig Green Mountain.
“Spark Growth is built on the same ideals that I’ve long held working in the industry: that client campaigns should be rooted in data and drive to measurable business results; that operations should create a foundation for the client, team and business to thrive; and that working alongside the best professionals in the business is both rewarding and fun,” Karasek said of the new role. “I’m lucky to work with our incredible founders Elissa Liu and Andrew Fried to imagine the future of building digital brands and make them a reality for our clients every day.”
With Karasek’s addition, Spark Growth has also formally expanded its social media services to offer digital influencer marketing, social listening and landscape insight and online executive eminence.
“The digital landscape is constantly evolving – consumers are changing the way that they spend their time online and as a result, brands have to evolve the ways that they engage with them,” said Spark Growth Founder and Partner Andrew Fried. “Lauren’s comprehensive experience makes her the perfect lead as we expand our services to be the robust partner our clients increasingly need to connect with their audiences.”