Our team developed an educational animated video titled “Is It Safe To Smoke or Vape While on Birth Control? The Hidden Risks of Estrogen” that aimed to teach viewers about the risks associated with increasing their estrogen intake if they have pre-existing high blood pressure and/or want to continue their use of nicotine-containing products.
The initial idea first came from social listening. We noticed the rising popularity of animated educational videos on YouTube, and simultaneously the idea was easy to execute without hiring live-action talent for a costly and time-consuming video shoot.
After its educational message, the video also presents Slynd® as a viable alternative option to estrogen-containing oral contraceptives for those at risk and who wish to continue opting for this form of birth control.
The video required the Spark Growth team to walk the fine line between warning viewers about the risks associated with the continued usage of nicotine-containing products without either justifying their usage or alienating the viewer by blaming them for their lifestyle choices. Instead, we emphasized that Slynd® is a viable option for their lifestyle while making a point to acknowledge the risks associated with nicotine-related habits. By doing this, Spark Growth was able to position Slynd® as a suitable option for a variety of lifestyles, one of the product’s key features.