Social Media Marketing

CAPABILITIES & APPROACH

Our Social Media Approach

Everything we do starts with strategy – a strategy that maps to your business objectives and drives to your “one number”, the annual business goal we set together. Strong engagement with an audience that doesn’t further your business goals is wasted engagement. We build a solid foundation for value-added activation by intimately understanding your core audience, identifying where they are online and the messages that resonate with them there, and building a social media approach that puts you in front of the right people with the right messages at the right time.

 

Hootsuite Certified Professional

Platform Strategy

Platform
Strategy

Influencer Marketing

Influencer
Marketing

Netroots Campaign

Netroots Campaign

Content Creation

Content
Creation

Social Landscape Analysis

Social Landscape Analysis

Online Executive Eminence

Online Executive Eminence

Community Management

Community Management

Paid Social

Paid
Social

Social Creative

Spark Growth Branding

Social Graphics

Spark Growth Branding

Composite Photos

Spark Growth Branding

GIFs

Spark Growth Branding

Cinemagraphs

Spark Growth Branding

Animations

Spark Growth Branding

Motion Graphics

Core Elements of a Social Program

Spark Growth Branding

Optimized Platforms

We identify the right social platforms – from Facebook to Pinterest, Twitter to LinkedIn – to find and connect with your audience. We then build custom, optimized brand pages that represent your company on the right platforms for your business.

Spark Growth Branding

Steady Content

Once on the platforms, you must contribute to the conversation there with content on an ongoing basis. We create a steady cadence of highly optimized content based on ongoing analytics that appeals to your audience and drives to your message.

Spark Growth Branding

Targeted Paid

We all share a ton of information about ourselves online that can be leveraged for surgical paid targeting. Using paid advertising, we build an ongoing community of supporters and amplify tailored messages to the right audience at the right time.

Spark Growth Branding

Active Engagement

With all of this in place, we can’t be forget to be social, only pushing messages out. We must engage, with conversation on our owned content, and we proactively look for conversations in the landscape to join and bring value to the brand.

How We Get the Job Done

Focus on Experience

Focus on Experience

We build programs that connect the essence of your brand with social experiences, turning customers, employees and partners into allies for our clients.

Create a Moment

Create a Moment

We leverage events, milestones and launches to generate customer interest and build brand equity that helps activate new ambassadors.

Reward Customers

Reward Customers

We drive creative campaigns that break through the clutter to inspire customers and ensure retention or growth.

Use the Power of Social

Use the Power of Social

We use paid media and social technology to ensure that fans, allies and targeted audiences can find and share brand content resources and insights.

Spark Growth Branding

Branding

We’re a full service branding partner, from research and strategy, to message and visual identity development through to online implementation and promotion.

Spark Growth Web

Web

We create websites, landing pages and microsites that embody brand strategy, engage our clients’ most valuable audiences, and extend the value of our online activations.

Spark Growth Social Media

Social Media

We find the online communities that drive real, desirable action for our clients end engage them through innovative campaigns and content.

Spark Growth Paid

Paid

We harness the wealth of data shared online to deliver the right message, to the right audience, where they’re most likely to take action online.

Spark Growth Email Marketing

Email Marketing

Our email strategies harness and foster our client’s most valuable connections, transitioning them onto a platform where we can build trust and convert to desirable action.

Spark Growth Analytics

Analytics

We’re data geeks, obsessed with understanding the landscape that our clients operate in, using insight to develop sound strategy and constantly measuring and optimizing our results.

How we’re different

We set and achieve actionable business goals for our clients using our proprietary Social Intelligence Optimization (SIO) tool to measure and optimize content performance. Our Social Intelligence Optimization tool collects, categorizes and analyzes datasets to help us make thoughtful social media decisions for your brand.

Let’s work together.

Connect with us on your upcoming project or digital marketing activation.