CAPABILITIES & APPROACH
Everything we do starts with strategy – a strategy that maps to your business objectives and drives to your “one number”, the annual business goal we set together. Strong engagement with an audience that doesn’t further your business goals is wasted engagement. We build a solid foundation for value-added activation by intimately understanding your core audience, identifying where they are online and the messages that resonate with them there, and building a social media approach that puts you in front of the right people with the right messages at the right time.
We identify the right social platforms – from Facebook to Pinterest, Twitter to LinkedIn – to find and connect with your audience. We then build custom, optimized brand pages that represent your company on the right platforms for your business.
Once on the platforms, you must contribute to the conversation there with content on an ongoing basis. We create a steady cadence of highly optimized content based on ongoing analytics that appeals to your audience and drives to your message.
We all share a ton of information about ourselves online that can be leveraged for surgical paid targeting. Using paid advertising, we build an ongoing community of supporters and amplify tailored messages to the right audience at the right time.
With all of this in place, we can’t be forget to be social, only pushing messages out. We must engage, with conversation on our owned content, and we proactively look for conversations in the landscape to join and bring value to the brand.
We build programs that connect the essence of your brand with social experiences, turning customers, employees and partners into allies for our clients.
We leverage events, milestones and launches to generate customer interest and build brand equity that helps activate new ambassadors.
We drive creative campaigns that break through the clutter to inspire customers and ensure retention or growth.
We use paid media and social technology to ensure that fans, allies and targeted audiences can find and share brand content resources and insights.
We’re a full service branding partner, from research and strategy, to message and visual identity development through to online implementation and promotion.
We create websites, landing pages and microsites that embody brand strategy, engage our clients’ most valuable audiences, and extend the value of our online activations.
We harness the wealth of data shared online to deliver the right message, to the right audience, where they’re most likely to take action online.
Our email strategies harness and foster our client’s most valuable connections, transitioning them onto a platform where we can build trust and convert to desirable action.
We’re data geeks, obsessed with understanding the landscape that our clients operate in, using insight to develop sound strategy and constantly measuring and optimizing our results.
We set and achieve actionable business goals for our clients using our proprietary Social Intelligence Optimization (SIO) tool to measure and optimize content performance. Our Social Intelligence Optimization tool collects, categorizes and analyzes datasets to help us make thoughtful social media decisions for your brand.