CAPABILITIES & APPROACH
An effective email marketing program enhances customer and advocate acquisition and encourages repeat engagements with your organization. Our email strategies help to not only increase conversions through promotions, incentives, and strategic calls-to-action, but also to maintain engagement with your customer or advocate base. Throughout our partnership, we develop strategic, actionable email campaigns that effectively support your goals, through content that delights your audience and drives the desired outcome, from sales to downloads to donations.
We identify the right social platforms – from Facebook to Pinterest, Twitter to LinkedIn – to find and connect with your audience. We then build custom, optimized brand pages that represent your company on the right platforms for your business.
Once on the platforms, you must contribute to the conversation there with content on an ongoing basis. We create a steady cadence of highly optimized content based on ongoing analytics that appeals to your audience and drives to your message.
We all share a ton of information about ourselves online that can be leveraged for surgical paid targeting. Using paid advertising, we build an ongoing community of supporters and amplify tailored messages to the right audience at the right time.
With all of this in place, we can’t be forget to be social, only pushing messages out. We must engage, with conversation on our owned content, and we proactively look for conversations in the landscape to join and bring value to the brand.
Through paid advertising, we build your mailing list with real people who have genuine interest in your product, service, or cause.
Through enticing promotions, or engaging emails, we construct a call-to-action for your goal that speaks to your target audience.
Something as simple as a birthday email can go a long way in keeping your brand at the top of someone’s mind.
We’re a full service branding partner, from research and strategy, to message and visual identity development through to online implementation and promotion.
We’re data geeks, obsessed with understanding the landscape that our clients operate in, using insight to develop sound strategy and constantly measuring and optimizing our results.
We find the online communities that drive real, desirable action for our clients end engage them through innovative campaigns and content.
We harness the wealth of data shared online to deliver the right message, to the right audience, where they’re most likely to take action online.
Our email strategies harness and foster our client’s most valuable connections, transitioning them onto a platform where we can build trust and convert to desirable action.