CAPABILITIES & APPROACH
A strong brand can accelerate your company’s success. It can attract the best talent, generate strong ongoing sales and even define an industry. Brands outlive products and services. It’s a long-term investment — the foundation of your business.
At Spark Growth, we believe that branding without strategy is guessing. And strategy without execution is wasted.
To create that brand, we have to understand that target audience – how they think and feel, what they like and detest, what motivates them. This underpins our brand strategy and ensures we can create effective and inspiring messaging, visual identity and execution.
To ensure that your brand is authentic to who you are and what you do, we conduct interviews with internal and external stakeholders, identify areas of alignment and disagreement and convene a brand workshop to come to consensus. That forms the foundation of our brand strategy and execution.
Brands are made to convince. They can only do that when brought to life. Based on our understanding of your business needs, we recommend an implementation strategy for your brand, from guidelines to brand messaging sessions with staff, social media strategy to on-site signage.
We’re a full service branding partner, from research and strategy, to message and visual identity development through to online implementation and promotion.
We’re data geeks, obsessed with understanding the landscape that our clients operate in, using insight to develop sound strategy and constantly measuring and optimizing our results.
We find the online communities that drive real, desirable action for our clients end engage them through innovative campaigns and content.
We harness the wealth of data shared online to deliver the right message, to the right audience, where they’re most likely to take action online.
Our email strategies harness and foster our client’s most valuable connections, transitioning them onto a platform where we can build trust and convert to desirable action.