Real Estate Services Alliance

Promoting visibility of and driving attendance for exclusive RESA-sponsored events.



RESA NYC is an exclusive, member-based organization that brings together the best specialists in the real estate business in New York City. To maximize networking and drive new business for members, RESA hosts several exclusive real estate events throughout the year. RESA engaged Spark Growth to help spread awareness for those events, create multiple touch points with contacts, and maximize event attendance.



  • Designed and created a branded email template formatted for use on MailChimp
  • Coordinated with RESA members to gather contact information and merge those contacts into a single RESA mailing list, and updated mailing list over time
  • Drafted compelling email content for a minimum of 3 email blasts per event
  • Created and managed an Eventbrite landing page for each event, including managing attendees lists
  • Generated day-of social content from each event to be pushed out on LinkedIn and used in future marketing materials



  • Hit 84% of ambitious attendance goals across events in 2016, dramatically increased event participation YOY
  • One-time events garnered such strong attendance and positive feedback that they are now well-loved annual events, such as: RESA’s Annual Pulse of Multifamily and RESA’s Annual Principals NYCFC Game
Branding, Email Marketing, Website