FitVine Wine

FitVine Wine

Driving sales through grocery retailers and eCommerce

 

Challenge

FitVine Wine, a wine for the health conscious, has grown quickly over the last 2 years, but had begun to saturate its core audience and was experiencing declining performance in its Paid Media program. Spark Growth was asked to develop a strategy to turn performance around, and identify approaches and channels to drive continued growth.

 

 

Action

• Launched, managed and optimized ads to drive in-store foot traffic and Fitvine Wine sales at retailers across the country, including Whole Foods, Kroger’s, and Central Market
• Identified the need to find new audiences and targeting methods, along with new creative and messaging, to gain exposure to and convert target consumers outside the existing saturated audience
• Launched a Search Engine Marketing program to capitalize on health-conscious wine-related searches and develop another high performing advertising channel for eCommerce sales

 

Results

• Facebook paid media is currently the sole social channel being used to successfully drive millions in monthly revenue through the retail channel
• Identified new core audiences to use as the account foundation which see an 80% higher ecommerce RoAS than account average
• Expanded branded and unbranded e-commerce search campaigns, maximizing impression share while achieving over 3.5x return on ad spend