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01 Apr

Selfie Shoes Creating a Viral Campaign on a Limited Budget   Challenge New York-based Miz Mooz wanted to spread brand awareness to millennials about their stylish, functional shoes, and and to increase their share of voice. In February of 2015, they tapped Spark Growth to create an April Fools’ campaign that would highlight Miz Mooz’s fun, quirky brand voice while also driving engagement and increasing reach.   [vc_row][vc_column width='1/2'] [counter type='zero' box='no' box_border_color='' position='center' digit='12143' font_size='52' font_weight='700' font_color=' text='Percent increase in share of voice' text_size='13' text_color='' separator='no' separator_color='#ffffff'] [/counter] [/vc_column] [vc_column width='1/2'] [counter type='zero' box='no' box_border_color='' position='center' digit='2749986' font_size='52' font_weight='700' font_color=' text='views on youtube' text_size='13' text_color='' separator='no' separator_color='#ffffff'] [/counter] [/vc_column] [/vc_row]   Action Conceive the #SelfieShoes April Fools’ stunt and design and develop all campaign assets including video, email campaign, and landing page with email capture. Post video on YouTube and leak to the press on March 31. Monitor the press and social mentions surrounding the...

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