# Spark Growth: The Health & Wellness Growth Marketing Agency

> Full-content export for LLMs. Spark Growth is a health and wellness growth marketing agency with teams in Toronto and New York, serving women's health, supplements, clean beauty, functional food and beverage, pharmaceuticals, and medical devices.

This is an llms-full.txt file: the full text content of the site's primary pages, meant for consumption by LLMs.



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# Spark Growth - Home
Source: https://sparkgrowth.com/
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# Health & Wellness Digital Marketing Agency Built for Growth

You Know Your Brand.
We Know Your Audience.

Let's Talk

## Health and Wellness Industries We Serve

Strategic marketing for health and wellness brands that are ready to connect with the audiences that matter most. We’re a health and wellness marketing agency based in Toronto and New York.

Women’s Health

Supplements

Medical Devices

Pharmaceuticals

Healthy Food & Beverages

Clean Beauty

## Women’s
Health

## Marketing is Our Specialty

Women are the drivers of the wellness economy. In one of the most competitive consumer categories in North America, the brands that win aren’t simply the ones with the best product. They’re the ones that earn trust at every stage of the journey. 
Women research more extensively, evaluate more critically, and expect more from the brands they choose. 
Spark Growth is built around that reality.

80

of women make healthcare decisions in the household.

## Audience First
Digital Marketing Services.

We start with a deep understanding of who’s buying, what earns their trust, and what moves them to act, then build every campaign around that.

### Digital Marketing Strategy
Your growth deserves more than one-size-fits-all tactics. We create data-driven, customized marketing strategies that align with your goals and give you a clear path from awareness to measurable results.

### Branding
We craft brand identities that spark recognition and loyalty. Our team builds a cohesive look, feel, and voice that sets you apart in a crowded market and resonates with your audience.

### Paid Ad Management
Your ad spend should work harder. We manage campaigns across digital platforms to maximize reach, optimize performance, and deliver ROI so you see results, not just impressions.

### Content Creation
Eye-catching content is the difference between scrolling past and stopping to engage. Our creative team produces high-quality visuals and videos designed to grab attention, tell your story, and drive action.

### Analytics & Reporting
We cut through the noise with clear, actionable insights. Our reporting goes beyond the numbers to show you what’s working, what’s not, and where to focus next for the biggest impact.

### Social Media Management
We build social presences that align with industry trends and position your brand as a leader. Through strategic storytelling and curated content, we help you create a strong identity and foster a connected community around your brand.

### Influencer Marketing
We connect your brand with the right voices to amplify trust and visibility. From vetting to campaign execution, we manage every detail so influencer partnerships feel seamless and authentic.

### AI Search Optimization (AEO/GEO/SEO)
We optimize your content and digital presence for search engines, AI tools, and emerging discovery platforms so you can increase visibility, build authority, and stay ahead of how people search today.

See All Services

## Health & Wellness Case Studies

Making Women’s Health the Main Character
A Pharmaceutical Brand

View Case Study

Because Boring
Prenatals Don’t Cut It
A Supplements Brand

View Case Study

Where Wellness
Meets Wine
A Healthy Beverage Brand

View Case Study

“
The team fully embraced the Exeltis way and have worked with us to significantly grow Slynd's digital presence over the years. This has resulted in growing numbers of prescribers, website visitors, and followers. The Slynd business has overall consistently grown and is the number two branded birth control pill in the country.
Randi Rievman Exeltis USA Inc. Vice President of Marketing & Strategic Communications “
The creativity of the team is truly amazing. I'm always amazed that the team finds new ways to basically say the same thing (for a Canadian pharma product).
Caroline Saey Duchesnay, Digital Marketing Manager “
The team’s reporting and analytics have been extremely valuable... The clear breakdown across all channels helps us understand what’s working.
Megan Rastelli Surya Nature Inc, Marketing Manager “
I appreciate how quick the team is to respond and take care of high priority items.
Menna Abdelhamid Exeltis, Product Manager

## Latest Marketing Insights

Skincare and Beauty Digital Marketing

### Skincare Influencer Marketing: The Shift to Medical Experts

Healthcare Digital Marketing

### How To Create Authentic Enterprise Healthcare Digital Marketing

Healthy Food and Bev Digital Marketing

### Functional Electrolyte Market Trends and Growth

Everyone is selling wellness.

Not Everyone Understands your Audience.

Let's Talk

## Frequently Asked Questions

### Is Spark Growth the right agency for my health or wellness brand?
As a health and wellness marketing agency, we work with growing and established brands across Canada and the United States. We specialize in industries including women’s health, supplements, pharmaceuticals, medical devices, healthy food and beverage, and clean beauty. Our specialized focus gives us a deep understanding of the unique opportunities and regulatory considerations these industries face.

### Why choose a specialist health and wellness agency over a generalist?
Health and wellness marketing comes with unique challenges, from regulatory requirements to complex customer journeys. Because health and wellness is our sole focus, we bring industry expertise, proven experience, and a deep understanding of what it takes to create marketing that is both compliant and effective.

### What results can a health and wellness brand expect from Spark Growth?
We are measurement-first, so we focus on real outcomes. The results we deliver depend on your goals, but our focus is always on driving measurable business growth. Whether you’re looking to increase brand awareness, generate qualified leads, or grow online sales, we develop strategies designed to deliver meaningful and trackable results. Our clients have achieved results such as 7.5x revenue growth, scaling from an eight-figure starting point to well into nine figures over the course of our partnership.

### How does Spark Growth keep health and wellness ads compliant?
Compliance is built into our creative and strategy process. Our team understands the regulatory considerations that health and wellness brands face and works closely with clients to ensure marketing materials align with brand, legal, and industry requirements while remaining engaging and effective.

### How do I get started with Spark Growth?
Getting started begins with a discovery call where we learn about your goals, challenges, and budget to determine fit. From there, we develop a tailored proposal outlining recommended strategy, scope, and next steps to help you move forward.

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# Services - Healthcare Digital Marketing Agency
Source: https://sparkgrowth.com/services/
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### Marketing That Moves Her, and Your Brand

# Women-First Healthcare Digital Marketing Agency

Spark Growth is a healthcare digital marketing agency built for health and wellness brands. From strategy to creative to optimization, here’s how we make it happen.

This is the “how” behind the results. Smart strategy. Fearless creative. Data-driven optimization that never stops learning.
As a healthcare digital marketing agency, our services cover every touchpoint, from paid media to social to influencer campaigns. All designed to grab attention, educate, build trust, and drive measurable growth.

### Our Process

Clear. Creative. Data-backed. That’s how we work to get your business growing.

1
Discover
We listen first. Your brand, your audience, your goals.

2
Strategize
We connect the dots, finding the insights, creative, and channels that work together.

3
Create
We bring the strategy to life with bold, intentional creative.

4
Execute & Optimize
We launch, measure, and refine until performance speaks for itself.

### Our Healthcare & Wellness Marketing Expertise

What we do goes beyond execution. We connect strategy, data-backed insights, and bold creative to grow health and wellness brands with intention.

Branding

We build health and wellness branding that stands out, connects, and earns loyalty.

Digital Marketing Strategy

Custom, data-driven plans that turn awareness into measurable growth.

Paid Ad Management

Smarter campaigns that maximize reach, performance, and ROI.

Content Creation

High-impact visuals and videos that grab attention and drive action.

Social Media Management

Engaging storytelling and strategy to grow a strong, connected community.

Influencer Management

Authentic partnerships with the right voices to boost trust and visibility.

### Our Plans

We design solutions that grow with you, whether you’re laying the
groundwork, gaining momentum, or scaling fast.

Foundation

Just getting started with marketing? Start smart with the essentials you need to establish your brand and grow with confidence.

Growth

Ready to expand beyond the basics? Take your brand further with strategies and campaigns designed to reach more of the right audience.

Scale

Time to go big and lead your industry? Go all-in with a fully integrated approach to dominate your category and own the conversation.

## Frequently Asked Questions About Healthcare Digital Marketing

### What digital marketing services does Spark Growth offer?
Spark Growth offers paid media, creative and content, social media management, influencer marketing, analytics and measurement, and AI search optimization, all focused on health and wellness brands.

### Does Spark Growth only work with health and wellness brands?
Yes. We specialize exclusively in health and wellness, including women’s health, supplements, clean beauty, functional food, pharma, and medical device, so we know the audience and the compliance rules that get health ads pulled.

### Which advertising channels does Spark Growth manage?
We manage Meta, Google, TikTok, programmatic, CTV, and audio, structured to scale profitably in a heavily policed category.

### How does Spark Growth measure marketing performance?
We tie spend to real outcomes: true ROAS, new-customer revenue and lifetime value, and for prescription brands, script lift, rather than platform-reported vanity metrics.

### What size brands does Spark Growth work with?
We work best with health and wellness brands that are scaling and investing meaningfully in growth.

### What does a healthcare digital marketing agency do?
A healthcare digital marketing agency plans and runs the marketing that grows a health or wellness brand: paid media, creative, social, influencer, and analytics, all built to stay within platform and regulatory rules. Spark Growth handles each of these and ties them to measurable outcomes like revenue and lifetime value.

### How do I choose a healthcare digital marketing agency?
Look for category specialization, a measurement-first approach, and proof. An agency that works only in health and wellness already knows the audiences and compliance rules, so it moves faster and wastes less budget. Ask to see real results in your vertical before you commit. See our case studies for Vitafol , iLook Glasses , a pharmaceutical brand , Libertas , and Surya Brasil .

### Why choose a specialist healthcare digital marketing agency?
Health and wellness is one of the most regulated, audience-sensitive categories online. A specialist already knows the compliance rules , each platform’s health policies, and the audiences you want to reach, so you skip the expensive trial and error a generalist runs on your budget. Spark Growth works only in health and wellness, across supplements , women’s health and FemTech , clean beauty , functional food , pharma , and medical device , and we measure what matters: new-customer revenue, lifetime value, and for prescription brands, script lift.

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# About Spark Growth
Source: https://sparkgrowth.com/about/
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# About Spark Growth, a Health and Wellness Marketing Agency

### We Live Wellness.

Spark Growth was built on a passion for health and wellness.

Spark Growth is a health and wellness marketing agency in Toronto and New York. We grow regulated health and wellness brands through strategy, creative, paid media, and measurement, with the category and compliance expertise generalist agencies lack.
From our CEO’s dedication to fitness and longevity, to our team’s everyday balance, we practice what we preach.
And because we pair that lifestyle with a love for smart, creative marketing , we know how to connect wellness brands with the audiences who matter most. We don’t just market to them, we are them.

### Fueling Growth

A thriving team fuels thriving brands. That’s why we prioritize physical and mental well-being with flexible work policies, wellness programs, and small-but-powerful habits like under-desk treadmills, outdoor walking breaks, and “walk and talk” calls. We bring that same energy to our clients, partnering with brands that share our values to help more people live healthier, better lives.

-

” We believe that a thriving team fuels thriving brands. By fostering a workplace that prioritizes well-being, we attract exceptional talent. Professionals who are energized, creative, and empowered to deliver their best strategic thinking and thoughtful care to every client project.

—Elissa Liu, CEO

### Our Wellness DNA

## Innovate to
find a way

We think outside the box to find growth marketing solutions and navigate challenges. Clients appreciate our resourceful approach to quickly and efficiently “find a way” to achieve their objectives.  

## Always be
curious

We’re always learning and staying up to date on the latest technology, features, and trends that can be taken advantage of. We encourage asking questions to dig deeper and to understand the nuances that inform the best possible answer.

## Optimize to
drive KPIs

Our team at Spark Growth moves quickly and consistently, looking out for the big and small ways to optimize campaign and program performance, focusing on the most impactful metrics.

## Live your
best life

We strongly encourage every team member to set personal and professional goals to live their best, balanced, energized life. Our policies and practices enable every team member to prioritize their mental and physical health.

We’re the central brain that makes the right connections for your brand.

The Right Strategy
We bring market trends, big picture innovations, data insights, and creative concepts aligned to goals.

The Right Technology
We deeply understand the healthcare digital tech landscape and have developed our own proprietary tools.

The Right Audiences
We define the right targeting on the right channels, leveraging strategies such as clinical, interest-based audiences, and NPI-lists.

The Right Partners
We bring best of breed partners and specialized content creators to complement our team.

The Right Strategy
We bring market trends, big-picture innovations, data insights, and creative concepts aligned to goals.

The Right Technology
We deeply understand the healthcare digital tech landscape and have developed our own proprietary tools.

We’re the central brain that makes the right connections for your brand.

The Right Audiences
We define the right targeting on the right channels, leveraging strategies such as clinical, interest-based audiences, and NPI-lists.

The Right Partners
We bring best-of-breed partners and specialized content creators to complement our team.

## Now Running On Facts
And Feelings

AdSaltCreative is now part of the Spark Growth family.
By mixing our data-driven insights with AdSalt’s fresh, creative energy,
we spark vibrant, healthy brand conversations that connect across all media.

See the AdSalt Creative

## Proof in the work
Health and wellness brands choose Spark Growth for measurable growth, not vanity metrics. A few results from our work:

- FitVine Wine : an 80% increase in return on ad spend.
- Vitafol : 6.3 million impressions and a 2x lift in performance.
- iLook : 14x return on ad spend at a $1.73 cost per acquisition.
- A pharmaceutical brand : 40% year over year prescription growth and an industry award. Explore more in our work .

## Frequently asked questions

### Who is Spark Growth?
Spark Growth is a health and wellness digital marketing agency with teams in Toronto and New York, focused on growing brands in women’s health, supplements, clean beauty, functional food, pharma, and medical device.

### Who works on my Spark Growth account?
Senior specialists, not junior handoffs. Your account is led by experienced strategists who know the health and wellness space, the platforms, and the compliance landscape, and who stay close to the work from strategy through execution.

### Where is Spark Growth located?
We have offices in Toronto and New York and work with brands across the United States and Canada.

### Which industries does Spark Growth specialize in?
Women’s health and FemTech, supplements and nutrition, clean beauty and skincare, functional food and beverage, pharma and Rx, and medical device.

### What is Spark Growth's approach to health and wellness marketing?
Audience first and measurement first. We start with a deep understanding of who is buying and what earns their trust, build every campaign around that, and tie the work to real business outcomes rather than vanity metrics.

### What is a typical engagement with Spark Growth like?
Most engagements begin with a discovery and audit phase, then move into strategy, creative, and campaign execution, with regular reporting against your KPIs. You work with senior people on the account, not junior handoffs, and we operate as an extension of your team.

### Can you run paid ads for supplements and regulated health products?
Yes. We have deep experience advertising supplements, nutraceuticals, and other regulated health categories across Meta and Google. We structure claims and creative to reduce the risk of disapprovals, though no agency can guarantee platform approval.

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# Book a Digital Marketing Consultation
Source: https://sparkgrowth.com/digital-marketing-consultation/
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# Book a Health and Wellness Digital Marketing Consultation

### Let’s Spark Something

Our top health and wellness digital marketing specialists are now available for a limited number of consultation slots. Book your digital marketing consultation today and let’s discuss how we can elevate your marketing program!

- Commit to a date and time to talk strategy
- Prepare to talk through your digital marketing needs (a quick Google Analytics export helps)
- Discuss an effective growth marketing plan to pursue

Note: Due to a high number of requests, our strategists cannot accommodate multiple changes to the appointment. Please respect their time by attending your chosen appointment promptly.

Pick a time &times;
Finished booking? Click Done. Done

## Digital marketing consultation FAQs

### What happens on a strategy call with Spark Growth?
A senior member of our team learns about your brand and goals, looks at where your growth may be leaking, and outlines how we would help. There is no obligation.

### How long is the call, and who will I speak with?
About 30 minutes, with a senior strategist who knows your category, not a junior sales rep.

### Is the consultation free?
Yes. The call is free and there is no obligation to work with us afterward.

### What should I prepare for the strategy call?
Just your goals and a sense of your current marketing. No deck or formal brief required.

### Do you only work with health and wellness brands?
Yes. We specialize exclusively in health and wellness, which is why we move faster and avoid the compliance pitfalls that trip up generalist agencies.

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# Women's Health & FemTech Marketing
Source: https://sparkgrowth.com/work/womens-health-marketing-services/
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# Women’s Health Digital Marketing Agency

## Growth Strategies for Meaningful Women’s Health Impact.

Empowering women’s health brands through data-driven strategies and human insight.

### We turn product truths into messaging that feels instantly relevant to the modern patient and practitioner.

Our data-driven approach and deep industry knowledge ensure your advertising strategies are not only engaging but also compliant with industry regulations.

From targeted content creation to end-to-end social media management, we help you connect with her so that we can both support her needs.

SELECT WOMEN’S HEALTH BRANDS THAT WE’VE WORKED WITH

## Our Women’s Health
Marketing Services

## Compliant Growth Marketing

Multi-channel campaigns designed to drive results while adhering to FDA and industry regulations.

## Authentic Influencer Partnerships

Connecting your brand with trusted voices to build community and credibility.

## Patient-Centric Content

Creating long-form and social content that positions your brand as a thought leader and valuable health partner.

## Full-Service Management

End-to-end social media and paid advertising strategies tailored to women's unique needs.

### Growth Marketing Strategy

- Multi-channel campaigns position your women’s health brand in front of the right audience
- Platform strategies cater to your objectives and unique needs
- Lead generation strategies turn audiences into customers

### Paid Advertising Campaigns

- Social media ads on relevant platforms
- Display and programmatic ads designed to increase awareness and drive conversions and conversations
- Search Engine Marketing campaigns drive targeted traffic to your website

### Influencer Marketing

- Authentic influencer campaigns put you in front of an engaged audience
- Partnerships with trusted voices in women’s health to build credibility
- Full sourcing, vetting, and content creation management

### Organic Content Creation

- Social media content engages your audience on key platforms
- Long-form content creation positions your brand as a thought leader
- Custom graphics and videos optimized for digital channels

### Social Media Management

- End-to-end, white-glove management including initial set-up and ongoing management
- Community engagement tactics foster a positive and engaged online community
- Follower growth strategies efficiently grow your audience base

### Analytics and Insights

- Objective-driven performance reporting 
- Strategic optimization drives ROI, ensuring ongoing growth
- Expert insights into audience segments, messaging, and targeting approach

CASE STUDY

Growing a Women’s Health Brand and Sparking National Conversations

Faced with the challenge of promoting a pharmaceutical product within strict FDA regulations, a leading pharma company partnered with Spark Growth to produce a holistic and strategic digital marketing program focused on paid ads, influencer marketing, social media content, and more.

Read More

40

Increase in YoY Growth in Prescription Cycles

335

Impressions (+55% increase from the previous year)

10

Most Prescribed Products in It’s Industry in the U.S.
(Dec 2022 – Mar 2024)

Partner With a Specialized Women’s Health Marketing Agency

- Work with a team of healthcare marketing specialists who bring deep knowledge and experience to your women’s health marketing program
- Enjoy the many benefits of partnering with a nimble growth marketing agency that can quickly pivot and adapt strategies to drive growth and respond to rapid market changes and trends
- Focused client relationships and our immersive approach to understanding women’s health brands mean custom marketing solutions designed specifically for your business objectives
Speak with one of our women’s health marketing experts today.

Book a Consultation

More on Women’s Health Growth Marketing

## Fostering Trust In Marketing Women’s Health Brands

## Understanding Women’s Social Media Habits

## The Role of Influencers in the Women’s Health Industry

Frequently Asked Questions

### What should a women's health brand look for in a digital marketing agency?
A women’s health brand should look for a digital marketing agency with regulated-category experience, patient and practitioner messaging expertise, compliant paid media knowledge, influencer vetting, and clear performance reporting. Spark Growth combines data-driven strategy with human insight to help women’s health brands grow while building trust.

### How does Spark Growth support compliant marketing for women's health brands?
Spark Growth supports women’s health marketing with a compliance-aware process across planning, creative, paid media, influencer briefs, and content development. We help structure campaigns around claims review, required disclosures, and platform-specific health advertising policies. Final product, medical, or regulatory claims will be reviewed by the client’s legal or regulatory team before launch.

### Which paid and social channels work best for women's health marketing campaigns?
Women’s health campaigns work best when each channel has a clear role. Spark Growth uses paid social to build awareness and education, search to capture high-intent demand, display and programmatic to expand reach, and retargeting to support conversion. Every channel is guided by compliant creative, audience sensitivity, and measurable growth goals.

### How do you vet influencers for women's health campaigns?
Spark Growth vets women’s health influencers for audience authenticity, engagement quality, health-content credibility, brand fit, and disclosure practices. We prioritize trusted voices who can communicate with sensitivity and accuracy, not just creators with large followings. Campaign briefs are built to support credibility, compliance, and clear audience value.

### What types of content build authority in the women's health space?
Authority in women’s health is built through content that is accurate, accessible, and genuinely useful. Spark Growth creates long-form educational articles, patient-centric social content, expert-voice pieces, custom graphics, and platform-specific creative that speak to both patient and practitioner needs. The goal is to position the brand as a trusted health partner, not just a product vendor.

### What does end-to-end women's health social media and paid advertising management include?
Spark Growth’s end-to-end management includes channel setup, content strategy, content production, paid campaign management, community engagement, influencer coordination, reporting, and ongoing optimization. One integrated team keeps strategy, creative, media, and performance aligned so women’s health brands can move faster without losing consistency.

### What results has Spark Growth delivered for women's health brands?
Spark Growth’s women’s health work includes a campaign for a pharmaceutical product in a highly regulated category. We created a holistic digital program spanning paid ads, influencer marketing, social media content, and more, with 40% YoY prescription-cycle growth, 335 million impressions, and a top 10 industry position during the stated period.

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# Supplement Digital Marketing
Source: https://sparkgrowth.com/work/supplements/
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# Supplement Digital Marketing Agency

# FDA-Compliant Growth Strategies

Transform your supplement brand with growth marketing strategies built for today’s competitive wellness landscape.

We start with everyday life, identifying the small moments where wellness decisions actually happen.

From FDA-conscious messaging to building credibility with skeptical consumers, we understand the nuance of marketing supplements in the U.S. and beyond.

Whether you’re speaking directly to consumers, healthcare providers, or retail buyers,

our team builds multi-channel digital campaigns to drive measurable growth through educational, science-backed creatives.

We meet your audience where they are, such as:

TRUSTED BY LEADING SUPPLEMENT BRANDS

OUR SUPPLEMENT MARKETING SERVICES

## Why Choose Our Supplement Marketing Agency?

## Routine-Driven Storytelling

Crafting narratives that help supplements fit naturally into existing daily rituals.

## Platform-Native Content

Translating ingredients and claims into simple, credible, and easy-to-follow social content.

## Scroll-Stopping Content

Building organic and paid systems designed for engagement.

## Journey Mapping

Connecting initial discovery to consideration and final purchase in a crowded market.

### Growth Marketing Strategy

- Multi-channel campaigns position your supplement brand in front of high-intent audiences
- Platform strategies tailored to DTC, practitioner-focused, or B2B supplement companies
- Lead generation and conversion strategies that turn interest into customers

### Paid Advertising Campaigns

- Social media ads across Meta, TikTok, Reddit, and key healthcare platforms
- Display and programmatic campaigns built to increase awareness and conversions
- Search engine marketing to capture active supplement shoppers

### Influencer Marketing

- Partnerships with trusted wellness creators, registered dietitians, and fitness experts
- Influencer campaigns built around education, ingredient transparency, and trust
- Full sourcing, vetting, contracting, and content management

### Organic Content Creation

- Social media content that educates consumers and tells your brand’s unique story
- Long-form content supporting SEO and brand authority
- Custom graphics and short-form video optimized for engagement

### Social Media Management

- End-to-end social management across Instagram, TikTok, LinkedIn, and more
- Editorial calendar development aligned with product launches and seasonal demand
- Follower growth strategies designed to build brand loyalty

### Analytics and Insights

- Conversion-focused reporting tied to CAC, ROAS, and LTV
- Audience segmentation insights to refine targeting and creative
- Ongoing optimization to improve performance and scale efficiently

CASE STUDY

Revitalizing the Leading Prescription Prenatal Vitamin Brand

We partnered with pharmaceutical company Exeltis on its industry-leading prenatal multivitamin product, Vitafol®. Challenged with reaching new audiences to drive further growth beyond the company’s traditional marketing, Spark Growth developed a comprehensive patient-centric digital marketing program.

Read More

6.3

Impressions on Facebook and Instagram Through Advertising

13.9

Increase in Google Search Ad Conversion Rate

4

4x the Number of New Website Users (year over year)

Partner With a Specialized Supplement Marketing Agency

- Work with a healthcare marketing team that understands supplement compliance and consumer skepticism
- Launch agile campaigns that adapt to trends, algorithm shifts, and evolving wellness conversations
- Access custom marketing solutions designed to move consumers from awareness to advocacy.
Speak with one of our supplement marketing experts today.

Book a Consultation

More on Supplement Growth Marketing

## The Rise of “Hormone-Conscious” Marketing

## How To Make Your Wellness Brand Stand Out

## How Healthcare Brands Can Reach Patients in a Digital-First World

Frequently Asked Questions

### What makes supplement marketing different from other industries?
Supplement marketing requires FDA-compliant messaging, building credibility with skeptical consumers, and creating educational, science-backed content that navigates complex regulatory requirements.

### How do you ensure supplement marketing campaigns are FDA compliant?
We create FDA-conscious messaging focusing on educational content and ingredient transparency while avoiding prohibited health claims. Our campaigns emphasize science-backed information rather than medical promises.

### What platforms work best for supplement marketing?
Meta, TikTok, Reddit, and healthcare platforms work well for supplement marketing. We also use influencer partnerships with registered dietitians and wellness experts to build trust and credibility.

### How do you measure success in supplement marketing?
We track conversion-focused metrics including customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV) with detailed audience segmentation insights for ongoing optimization.

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# Clean Beauty & Skincare Marketing
Source: https://sparkgrowth.com/work/clean-beauty-digital-marketing/
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# Skincare & Beauty Digital Marketing Agency

## Converting Awareness into Authentic Beauty Rituals

We bridge the gap between brand promises and credible, social-first storytelling .

Success in beauty is built on earning belief. We start by understanding the routines and frictions that shape a woman’s everyday life, from her morning ritual to the expert voices she trusts.

### By translating product truths into human-centered storytelling, we provide the confidence she needs to choose your brand.

From DTC growth to practitioner-led skincare brands, we help skincare and beauty brands craft digital marketing strategies that balance creativity with compliance, reaching their audience on platforms including:

TRUSTED BY LEADING BEAUTY AND SKINCARE BRANDS

## Our Mindful Beauty
Marketing Practices

## Insight-Led Creative

Creatives designed to persuade by speaking to the goals and barriers women face in their wellness journey.

## Ritual-Led Narratives

Moving beyond the impulse buy to help your product become a staple in her daily routine.

## Full-Funnel Mapping

Connecting initial brand awareness to consideration and final conversion.

## Journey Mapping

Aligning content to her path from discovery to advocacy, fostering a community that repeats and recommends.

### Growth Marketing Strategy

- Multi-channel strategies designed for skincare and cosmetic brands
- Segmentation based on wellness motivations and the specific life-moments that drive her to seek new solutions
- Funnel strategies that turn discovery into repeat purchases

### Paid Advertising Campaigns

- High-performing creative across Meta and TikTok
- Programmatic and display advertising to scale awareness
- Search campaigns capturing high-intent beauty shoppers

### Influencer Marketing

- Partnerships with dermatology professionals and skincare influencers
- UGC and creator-led campaigns that build authenticity
- Strategic content development focused on education and product differentiation

### Organic Content Creation

- Ingredient-focused content that educates and builds trust
- Video-first strategy to demonstrate product usage and results
- SEO-driven blog content to increase discoverability

### Social Media Management

- White-glove management across Instagram, TikTok, and LinkedIn
- Community engagement to answer ingredient and product questions
- Audience growth strategies aligned with brand positioning

### Analytics and Insights

- ROAS-focused reporting tied to growth objectives
- Creative testing frameworks to improve paid performance
- Ongoing optimization based on audience behavior and trends

CASE STUDY

Redefining Clean Beauty for a Henna Hair Dye

While Surya Brasil has a loyal customer base in Brazil, its U.S. presence is limited and concentrated in a few regions. Growth will depend on reaching new, conscious consumers in larger numbers and establishing stronger brand recognition in international markets. To tackle this challenge, we developed an integrated, go-to-market strategy.

Read More

Partner With a Specialized Beauty Marketing Agency

- Work with specialists who understand the psychology of the female buyer and the nuances of earning her long-term trust
- Benefit from a nimble agency that pivots quickly to capture the moments where wellness and beauty decisions actually happen
- Build a scalable growth engine designed specifically for your beauty brand
Speak with one of our beauty marketing experts today.

Book a Consultation

Read Insights on Growth Marketing in the Beauty Industry

## Digital Marketing Strategies For Healthcare Brands On Instagram

## Wellness Marketing Services: Key Benefits to Consider

## Understanding Women’s Health and Wellness Product Labels

Frequently Asked Questions

### What should a clean beauty or skincare brand look for in a digital marketing agency?
A clean beauty or skincare brand should look for a digital marketing agency that understands ingredient-conscious consumers, beauty rituals, social-first discovery, and the trust required to earn repeat purchase. Spark Growth builds full-funnel strategies across paid media, influencer, organic content, social, and analytics to help beauty brands turn discovery into loyalty.

### How should paid advertising campaigns be structured for a skincare or clean beauty brand?
Spark Growth structures paid media strategies for beauty brands around the full customer journey. TikTok and Meta support discovery and product education, programmatic and display expand awareness, search captures high-intent beauty shoppers, and retargeting helps move interested audiences toward conversion. Creative testing and ROAS-focused reporting guide ongoing optimization.

### How does content marketing help a skincare brand build long-term customer trust?
Content marketing helps skincare brands earn trust by answering the questions consumers ask before they buy. Spark Growth uses ingredient education, product usage videos, skincare routine content, SEO-driven blogs, and social-first storytelling to make product truths clear, credible, and easy to act on. The goal is to move consumers from interest to routine adoption.

### How do clean beauty brands move consumers from awareness to repeat purchase?
Clean beauty brands move consumers from awareness to repeat purchase by matching each stage of the journey with the right content and channel. Spark Growth uses social and influencer content for discovery, ingredient education for consideration, search and retargeting for conversion, and community-driven content to support retention and advocacy.

### What does the onboarding process look like when working with a beauty digital marketing agency?
Spark Growth starts with a growth-mapping session to understand the brand’s stage, target consumer, channel mix, creative assets, influencer opportunities, content gaps, and measurement goals. From there, we identify the highest-leverage channels and build a roadmap designed around the next stage of growth.

### How has Spark Growth helped an international clean beauty brand grow in the U.S. market?
Spark Growth’s clean beauty work includes Surya Brasil, a brand with a loyal customer base in Brazil and a more limited U.S. presence. To support growth, Spark Growth developed an integrated go-to-market strategy focused on reaching new conscious consumers, strengthening brand recognition, and translating the brand’s clean beauty story for the U.S. market. That program delivered a 271 percent increase in unique website users, a 90 percent increase in orders, and an 82 percent increase in sales.

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# Functional Food & Beverage Marketing
Source: https://sparkgrowth.com/work/healthy-food-and-beverage-digital-marketing/
================================================================================

# Healthy Food & Beverage Digital Marketing Agency

## Performance Marketing Strategies Designed for Growth

We turn healthy products into daily rituals that consumers crave.

Fuel growth for your health food or beverage brand with digital strategies designed to convert.

### Today’s consumers are label-conscious, ingredient-aware, and values-driven.

Our approach starts with human insight, understanding the routines and barriers that shape everyday choices.

Marketing functional foods and beverages requires strong storytelling, clear claims, and high-performing digital campaigns, on platforms including:

TRUSTED BY LEADING HEALTHY FOOD & BEVERAGE BRANDS

## Our Healthy Food & Beverage
Marketing Practices

## Ritual-Driven Strategy

Designing campaigns that move products from occasional purchases to daily habits.

## Trust Ecosystems

Pairing expert validation with creator credibility to build brand belief.

## Sensory Content

Crafting high-impact creative that amplifies the "craveable" nature of clean labels.

## Motivational Segmentation

Targeting specific wellness goals like performance, energy, and digestion.

### Growth Marketing Strategy

- Multi-channel campaigns targeting wellness-driven consumers
- Audience segmentation by lifestyle, dietary preferences, and health goals
- Funnel strategies optimized for repeat purchase and subscription models

### Paid Advertising Campaigns

- Social ads across Meta, TikTok, and Reddit
- Programmatic campaigns driving awareness and conversion
- Search campaigns capturing high-intent shoppers

### Influencer Marketing

- Partnerships with nutrition creators and wellness influencers
- Recipe and lifestyle-driven content strategies
- Full influencer sourcing and management

### Organic Content Creation

- Short-form video content highlighting ingredients and benefits
- SEO-driven blog content supporting functional claims
- Creative storytelling that builds brand affinity

### Social Media Management

- End-to-end management across key digital platforms
- Community engagement to answer ingredient and nutrition questions
- Follower growth strategies to expand brand reach

### Analytics and Insights

- Conversion and ROAS reporting
- Creative testing frameworks
- Ongoing optimization to scale efficiently

CASE STUDY

Where Wellness Meets Wine

After its core audience was saturated and Fitvine Wine began to experience a decline in performance, the functional, low-sugar, minimal additive wine company reached out to Spark Growth. Together, we identified new audiences, targeting methods, and creatives to drive sales.

Read More

1

Facebook paid media became the sole social channel being used to successfully drive millions in monthly revenue through the retail channel

80

Higher e-commerce Return on Ad Spend (RoAS) than prior campaigns by identifying and nurturing new core audiences

3.5

Return on ad spend after expanding branded and unbranded eCommerce search campaigns and maximizing impression share

Partner With a Specialized Healthy Food & Beverage Marketing Agency

- Work with specialists who understand the nuance of clean labels and sourcing transparency.
- Benefit from a nimble team that can pivot strategies based on evolving wellness trends.
Speak with one of our healthy food & beverage marketing experts today.

Book a Consultation

More on Growth Marketing in the Healthy Food & Beverage Industry

## How To Find Influencers In The Healthcare Space

## Why Brands Should Rethink Their Approach to Female Consumers

## Marketing Functional Beverages to Women

Frequently Asked Questions

### What should a healthy food or beverage brand look for in a digital marketing agency?
A healthy food or beverage brand should look for a digital marketing agency that understands clean-label positioning, wellness motivations, repeat purchase behavior, and performance marketing. Spark Growth builds campaigns around the trust signals, ingredient questions, and daily routines that shape how health-conscious consumers discover, evaluate, and buy.

### Which digital advertising platforms work best for healthy food and beverage brands?
The strongest platform mix depends on where the buyer is in the journey. Spark Growth uses TikTok and Meta to make healthy products feel craveable, search to capture high-intent shoppers, Reddit to reach niche wellness communities, and programmatic to scale awareness and retargeting. Each channel is measured against conversion, ROAS, and repeat-purchase goals.

### How does influencer marketing work for clean-label and functional food brands?
Spark Growth sources nutrition creators and wellness influencers whose audiences match the brand’s category, values, and purchase motivations. Campaigns often combine recipe-led content, lifestyle storytelling, expert validation, and paid amplification so the message feels native to the platform while still supporting measurable growth.

### How do you market a functional food or beverage brand to wellness-motivated consumers?
Spark Growth markets functional food and beverage brands by segmenting audiences around the wellness outcomes they are actively seeking, such as energy, digestion, performance, or clean ingredients. From there, we build content and media strategies that connect the product to a daily ritual, moving consumers from first trial to repeat purchase.

### How has Spark Growth helped healthy food and beverage brands overcome a growth plateau?
Spark Growth helped Fitvine Wine respond to audience saturation and declining performance by identifying new audiences, targeting methods, and creative approaches. After implementing our strategy, Facebook paid media became the sole social channel successfully driving millions in monthly retail revenue, along with higher e-commerce ROAS and expanded branded and unbranded search performance.

### What does a content marketing strategy look like for a healthy food or beverage brand?
A healthy food and beverage content strategy should make the product easy to understand, crave, and trust. Spark Growth builds content around ingredients, benefits, recipes, sensory appeal, short-form video, SEO-driven articles, and brand storytelling so consumers can discover the product and return to it as part of their routine.

### How do healthy food and beverage brands build trust with label-conscious consumers?
Healthy food and beverage brands build trust by being clear about ingredients, benefits, sourcing, and the role the product plays in daily life. Spark Growth pairs transparent messaging with expert validation, creator credibility, and consistent content across paid, organic, social, and influencer channels so the brand feels both credible and desirable.

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# Pharmaceutical Digital Marketing
Source: https://sparkgrowth.com/work/pharmaceutical-digital-marketing/
================================================================================

# Pharmaceutical Digital Marketing Agency

## FDA-Compliant Growth Strategies

Dealing with FDA regulations? Partner with a growth marketing agency
that understands your unique challenges.

It’s important to connect with patients and healthcare professionals (HCPs) through digital channels with researched, compliant content.

### We turn complex pharmaceutical data into messaging that is instantly understandable and genuinely trustworthy.

By focusing on clarity over noise, we help you show up wherever practitioners and patients engage on platforms such as:

TRUSTED BY LEADING PHARMACEUTICAL BRANDS

## Our Pharmaceutical
Marketing Services

## HCP Engagement Systems

Developing useful, contextually relevant content that aids in patient care.

## Regulatory-Minded Creative

Navigating strict guidelines to produce strategic, holistic digital programs.

## Evidence-Based Storytelling

Making the "why it matters" clear in seconds without oversimplifying the science.

## Unified Trust Ecosystems

Building credibility by connecting clinical data with practical practitioner needs.

### Growth Marketing Strategy

- Multi-channel campaigns to increase visibility
- Regulatory-compliant platform strategies
- Lead generation strategies that drive measurable results

### Paid Advertising Campaigns

- Targeted ads across key platforms
- Precision digital campaigns to raise awareness
- SEM campaigns targeting patients and providers seeking solutions

### Influencer Marketing

- Industry-compliant influencer campaigns
- Collaborations with medical professionals to build brand authority
- Access to an engaged audience

### Organic Content Creation

- Educational and compelling content
- Research-backed articles that position your brand as a thought leader
- Optimized visuals and videos that resonate with your audience

### Social Media Management

- End-to-end management with compliance at the core
- Engagement strategies targeting HCPs and patients
- Follower growth strategies to expand online audience

### Analytics and Insights

- Ongoing performance tracking and analysis
- Optimization strategies to boost ROI 
- Audience behavior insights for refined targeting

CASE STUDY

Making Women’s Health the Main Character

Marketing a pharmaceutical product is one of the toughest healthcare marketing challenges. Read about how we built a comprehensive program that helped patients and healthcare providers connect with the brand.

Read More

40

YoY growth in prescription cycles since we’ve started working together

335

Impressions (+55% increase from the previous year)

Partner With a Specialized Pharmaceutical Marketing Agency

- Partner with specialists who have a proven track record of growing brands within strict FDA regulations. 
- Leverage our agile, data-driven approach to stay ahead in a changing market
- Access compliant, creative strategies that communicate your brand’s value
Speak with one of our pharmaceutical marketing experts today.

Book a Consultation

Read Insights on Growth Marketing in the Pharmaceutical Industry

## Digital Marketing Strategies For Healthcare Brands On Instagram

## Wellness Marketing Services: Key Benefits to Consider

## Understanding Women’s Health and Wellness Product Labels

Frequently Asked Questions

### How do you keep pharmaceutical digital marketing campaigns FDA-compliant across channels?
Spark Growth builds pharmaceutical digital marketing campaigns with compliance in mind from strategy through launch. We align paid media, social, influencer, and content workflows with regulatory review needs, including platform-specific requirements and MLR-ready asset documentation. Product-specific claims will always be reviewed by the client’s legal or regulatory team before publication.

### Can a marketing agency run paid digital ads for prescription drugs or regulated pharmaceutical products?
Yes, pharmaceutical brands can run paid digital campaigns, but the strategy needs to be built around product category, audience, platform policy, and regulatory review. Spark Growth structures campaigns across channels such as search, social, and programmatic with compliant creative, careful audience targeting, and approval workflows that fit regulated healthcare marketing.

### How does a pharmaceutical marketing agency approach HCP engagement differently from patient-facing campaigns?
HCP campaigns need clinical relevance, credible evidence, and content that fits how practitioners research and make decisions. Patient-facing campaigns need clear, accessible messaging that explains value without oversimplifying the science. Spark Growth builds both programs around one brand narrative while keeping each audience’s needs distinct.

### How do pharmaceutical brands run influencer marketing campaigns while staying compliant with FTC and FDA disclosure rules?
Pharmaceutical influencer campaigns need more than creator reach. Spark Growth structures programs around vetted experts, clear disclosure requirements, approved claims, and review-ready content briefs. When product claims are involved, all campaign assets will be reviewed with the client’s regulatory team before they go live.

### What does the onboarding process look like when a pharmaceutical company starts working with a digital marketing agency?
Spark Growth begins by understanding the brand’s regulatory context, growth goals, target audiences, and current digital assets. From there, we map the HCP and patient journey, align on channel strategy, and build a phased roadmap for compliant campaign execution. The goal is to get the team fluent in the science, audience, and approval process before launch.

### What results has Spark Growth delivered for pharmaceutical marketing clients?
Spark Growth’s pharmaceutical work includes partnering with a brand where our program helped connect with patients and healthcare providers through a comprehensive digital marketing approach. Our strategy achieved a 40% YoY growth in prescription cycles and 335 million impressions, showing how regulated strategy, paid media, and content can work together to support growth.

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# Medical Device Digital Marketing
Source: https://sparkgrowth.com/work/medical-device-digital-marketing/
================================================================================

# Medical Device Digital Marketing Agency

## Strategic Growth Solutions for Clinical Impact

We transform complex products into clear, actionable clinical value.

In the high-stakes world of medical technology and diagnostics, practitioners need clarity, not noise.

### We help healthcare providers (HCPs) immediately understand the value of your device so they can adopt it with confidence.

Whether you’re marketing to healthcare providers, hospital systems, or patients, Spark Growth builds campaigns that drive measurable results while maintaining compliance.

We activate across Meta, LinkedIn, programmatic, Doximity, Endemic, EHR platforms, waiting/exam room screens, and other healthcare-specific networks.

TRUSTED BY LEADING MEDICAL DEVICE & DIAGNOSTICS BRANDS

## Our Medical Device & Diagnostics
Marketing Services

## Evidence-Led Creative

Building confidence through data-backed messaging to reinforce brand credibility

## Practical Utility Content

Creating tools and information that HCPs can apply quickly in real-time.

## Multi-Channel Engagement

Showing up consistently wherever practitioners engage with useful, non-promotional content.

## Clinical Value Mapping

Connecting device benefits to specific patient needs and practitioner workflows.

### Growth Marketing Strategy

- Multi-channel campaigns targeting HCPs, patients, and decision-makers
- Go-to-market strategies for new device launches
- Lead generation programs for sales enablement

### Paid Advertising Campaigns

- HCP-targeted ads on Doximity and endemic healthcare platforms
- Patient acquisition campaigns across social media
- Clinical trial recruitment campaigns built for efficiency and scale

### Influencer Marketing

- Partnerships with healthcare professionals and industry thought leaders
- Content development supporting clinical credibility
- Strategic amplification across digital channels

### Organic Content Creation

- Educational content that supports patient and HCP understanding
- Video marketing to demonstrate device use and value
- Long-form content supporting SEO and authority

### Social Media Management

- LinkedIn and HCP-focused community management
- Executive visibility strategies for leadership teams
- Content calendars aligned with product milestones

### Analytics and Insights

- Performance reporting tied to qualified leads and pipeline impact
- Audience refinement for HCP and patient targeting
- Continuous optimization to improve ROI

CASE STUDY

Creating a Customer-Centric Journey For Social Media

Viant, a global medical device manufacturer, viewed its digital presence primarily as a traditional marketing channel, focusing on promotional organic content. They recognized the need for a more engaging and valuable digital marketing program that speaks directly to their target audience. With a holistic and multi-tactic strategy spanning across organic and paid campaigns, we helped Viant build credibility, drive traffic, and generate leads.

1012

Increase in Paid Ad Impressions (2023 vs 2020)

878

Increase in Landing Page Clicks (2023 vs 2020)

133

Increase in Followers (22,604 to 52,724; 2021 vs 2023)

Partner With a Specialized Medical Device & Diagnostics Marketing Agency

- Access a nimble team capable of navigating the complexities of medical device regulations.
- Collaborate with experts who translate technical specifications into compelling clinical narratives.
- Receive immersive, custom solutions built to meet your specific commercialization objectives.
Speak with one of our medical device marketing experts today.

Book a Consultation

More on Growth Marketing in the Medical Device Industry

## Why FemTech Is One of Today’s Biggest Markets

## How To Engage Healthcare Professionals on Social Media

## Digital Marketing Strategies for Healthcare Brands on LinkedIn

Frequently Asked Questions

### What should a medical device brand look for in a digital marketing agency?
A medical device brand should look for a digital marketing agency that understands clinical complexity, HCP education, regulated healthcare messaging, and long commercialization cycles. Spark Growth helps device and diagnostics brands translate technical value into campaigns that reach HCPs, patients, and decision-makers while maintaining compliance-aware execution.

### How does a medical device marketing agency turn complex clinical data into clear HCP messaging?
Spark Growth starts by mapping device benefits to patient needs, practitioner workflows, and the real clinical decisions HCPs make. That clinical value map guides the messaging, creative, and content strategy so complex data becomes clear, practical, and credible. Claims should be evidence-backed and reviewed through the appropriate regulatory process before publication.

### Which paid advertising channels work best for reaching healthcare professionals with a medical device message?
Medical device paid media works best when the channel matches the audience and adoption stage. Spark Growth uses Doximity and endemic healthcare platforms for HCP reach, LinkedIn for professional credibility, healthcare-specific networks for contextual engagement, and social or programmatic channels to support patient awareness and scaled visibility.

### Can a marketing agency run paid advertising for clinical trial recruitment?
Yes, a marketing agency can support clinical trial recruitment advertising when the campaign is built around eligibility criteria, approved messaging, and platform policy requirements. Spark Growth approaches recruitment campaigns with careful audience targeting, IRB-aligned content, and coordination with the sponsor’s regulatory team. Campaigns will not imply guaranteed enrollment or outcomes.

### What types of content help healthcare professionals understand and adopt a medical device?
The most effective content for medical device adoption makes clinical value easy to understand and apply. Spark Growth develops educational articles, quick-reference tools, workflow content, device demonstration videos, and proof-led case study assets that help HCPs evaluate the device and see how it fits into real clinical practice.

### How does video marketing support medical device sales and HCP education?
Video helps medical device brands show what written copy often cannot: how the product works, where it fits into a clinical workflow, and why it matters. Spark Growth uses video for device demonstrations, patient education, and expert-led content that makes technical value easier for HCPs and patients to understand.

### What results has Spark Growth delivered for medical device and diagnostics brands?
Spark Growth’s medical device work includes a Viant case study focused on building a more engaging and valuable digital presence. Through a holistic organic and paid strategy, the page notes that Spark Growth helped Viant build credibility, drive traffic, and generate leads, with increases in paid ad impressions, landing page clicks, and followers.

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# Case Study: Women's Health Rx Brand
Source: https://sparkgrowth.com/work/pharmaceuticalcasestudy/
================================================================================

# Pharmaceutical Marketing Case Study, Women's Health Rx Brand

A Pharmaceutical Brand

### Making Women’s Health the Main Character

Growing a Women’s Health Brand and
Sparking National Conversations

Challenge

- Promoting a pharmaceutical brand within heavy marketing regulations from the FDA and compliance
- Connect to the customer audience on a deeper level to increase brand recognition

Goals

- Define branding, messaging, and online visual identity
- Develop a holistic digital marketing campaign encompassing every stage of the patient’s journey with targeted content
- Increase brand awareness, website visits, and prescriptions

Our Approach

- Developed a patient-centric approach, rather than a product-centric approach
- Created more personalized content that spoke to each audience group across multiple touchpoints in the digital space
- Strategically crafted messaging to empower women and encourage more conversations about the product

Refining Reach and Targeting Healthcare Practitioners

This expansion was complemented by partnerships with healthcare-specific DSPs like PulsePoint and DeepIntent, enhancing our precision in reaching both healthcare practitioners (HCPs) and potential patients.
The use of National Provider Identifier (NPI) lists enabled targeted campaigns aimed at HCPs with specific specialties and high prescription rates, ensuring the brand reached the most relevant professionals.
We also used some of these platforms to target potential patients based on their clinical data and past prescriptions.
These platforms also offered insights into script lift attributable to our digital efforts, offering a clearer view of our campaign’s influence on prescription numbers. The integration of analytics tools like Ostro furthered our ability to monitor prescriptions and web traffic, providing a holistic view of our digital footprint.

## The Results

Winner of the 2024 Pharma Exec Apex Awards
in the Women’s Health category

### 40% ↑

YoY growth in prescription cycles since we’ve started working together

### 335M+

impressions
(+55% increase from the previous year) 

### Top 10

most prescribed products in it’s industry in the U.S.
(Dec 2022 – Mar 2024)

### Top 10

most trafficked Pharma sites in the US

## Frequently asked questions

### How do you market a prescription drug within FDA regulations?
Compliance comes first, so we build messaging and creative that stay within FDA and platform rules. Our pharmaceutical marketing reaches healthcare practitioners through specialized DSPs like PulsePoint and DeepIntent alongside patient-facing campaigns, the approach that grew a women’s health brand inside strict compliance limits.

### How do you reach doctors and healthcare practitioners with digital ads?
We use precision targeting across specialized healthcare DSPs like PulsePoint and DeepIntent to reach practitioners, run alongside patient-facing campaigns mapped to the patient journey. For this women’s health brand, that dual approach helped drive 40 percent year-over-year growth in prescription cycles.

### Can digital marketing actually increase prescriptions, or script lift?
Yes. For this brand, prescription cycles grew 40 percent year over year while it climbed into the top 10 most prescribed products in its U.S. category, showing measurable script lift from the program.

### What results can pharmaceutical digital marketing deliver?
For this women’s health brand, the work won the 2024 Pharma Exec Apex Award in the Women’s Health category, drove 40 percent year-over-year growth in prescription cycles, and delivered more than 335 million impressions, a 55 percent increase year over year, with the product becoming one of the top 10 most prescribed in its U.S. category.

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# Case Study: Surya Brasil (Clean Beauty)
Source: https://sparkgrowth.com/work/suryabrasil/
================================================================================

-
-

Surya Brasil USA

# Repositioning a Brazilian Beauty Brand for the U.S. Market

The U.S. beauty market is crowded.

### Surya Brasil had something different to offer: clean, Henna-based, vegan, cruelty-free hair color.

SCOPE

- Social Calendar
- Social Content Creation

- Copywriting and Design 
- Influencer Partnerships
- Photoshoot
- Digital Marketing Strategy
- Ad Management

### With a loyal following in Brazil, the brand needed a U.S. breakthrough.

Our challenge was to maintain the traditional packaging to preserve brand equity, but improve and evolve the branding environments that felt outdated for U.S. consumers.

We refreshed fonts, colors, and photography across digital and social touchpoints, giving the brand a contemporary, competitive presence without altering its iconic packaging.

In addition, we built an integrated strategy that included social and paid media supported with influencer content.

-
-
As a result, we were able to expand reach, earn trust, and position the brand as the go-to clean, non-toxic choice from Brasil to beyond.

The Impact

# 271

Increase in Unique Users to the Website

# 90

Increase in Orders

# 82

Increase in Sales

Here’s More That May Interest You

## Where Wellness Meets Wine

Fit Vine Wine

## Because Boring Prenatals Don’t Cut It

Vitafol Vitamins

## Driving Revenue for an E-Commerce Eyewear

iLook Glasses

Let's Talk

## Frequently Asked Questions

### How do you market a clean beauty brand?
Clean beauty is a crowded, claims-sensitive category, so our approach to clean beauty marketing leads with what genuinely makes a brand different and builds trust through social-first storytelling, influencer partnerships, and compliant paid media. For Surya Brasil, that approach drove a 271 percent increase in unique website users and an 82 percent increase in sales.

### How can an international brand expand into the U.S. market?
Entering the U.S. is about more than translation. We reposition the brand for the new audience, keep what makes it iconic, and build the social, influencer, and paid media presence to break through. Surya Brasil had a loyal following in Brazil, so we refreshed its branding for U.S. consumers while preserving its signature packaging, growing orders 90 percent and sales 82 percent.

### How do you market natural or vegan hair color and personal care products?
Beauty and personal care claims are closely watched, so compliance is built into our creative and strategy. We keep messaging aligned with platform policies and industry requirements while still making the brand feel distinctive, the way we positioned Surya Brasil as a go-to clean, non-toxic hair color choice in the U.S.

### Can digital marketing actually grow sales for a beauty brand?
Yes. We are measurement-first, so we focus on real outcomes. For Surya Brasil, an integrated social, paid, and influencer program delivered a 271 percent increase in unique website users, a 90 percent increase in orders, and an 82 percent increase in sales.

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# Case Study: Vitafol (Prenatal Supplement)
Source: https://sparkgrowth.com/work/vitafol/
================================================================================

# Vitafol Case Study, Prescription Prenatal Vitamin Marketing

Vitafol ®

### Because Boring Prenatals Don’t Cut It

Revitalizing the Leading Prescription
Prenatal Vitamin Brand

Challenge

After over 30 years as a leading vitamin brand, Vitafol faced the challenge of reaching new audiences to drive further growth. The brand had focused on traditional marketing methods and had a limited online presence beyond its product-centric website

Goals

- Redesign Vitafol’s website
- Update the brand’s customer journey and marketing funnel
- Develop an engaging and targeted social media program to increase brand awareness
- Strengthen the brand’s online presence

Our Approach

- Shifting from a product-centric to a patient-centric approach in all marketing efforts
- Redesigned the website to align with the patient’s pregnancy journey
- Implementing a holistic digital marketing program for both organic and paid social media

## The Actions

Website Redesign
Conducted a complete revamp of the website to align with the patient’s pregnancy journey. Created three distinct customer journeys for specific audience segments.

Social Media Presence
Established and grew social media channels on Instagram and Facebook with engaging, relatable, and educational content about health, wellness, nutrition, and parenting.

Articles and Blogs
Developed patient-centric articles as part of a blogging program to p rovide educational content and add value to the Vitafol website.

## The Results

### 6.3 million

impressions on Facebook and Instagram through advertising

### 13.9% ↑

Google search ad conversion rate on key website actions

### 2x

Doubled the number of new website users in 2021 compared to the previous year

## Frequently asked questions

### How do you market a prescription prenatal vitamin?
We align messaging to the patient’s pregnancy journey, keep creative within pharmaceutical compliance, and use targeted organic and paid social to reach expecting parents, the approach we built for Vitafol after shifting it from a product-centric to a patient-centric strategy.

### How do you market vitamins or supplements online?
Supplements are a trust-driven, compliance-sensitive category, so our supplements marketing pairs patient-centric storytelling with compliant organic and paid social. For Vitafol that program delivered 6.3 million impressions across Facebook and Instagram and doubled new website users year over year.

### Can an established or legacy brand still grow online?
Yes. Vitafol had over 30 years of brand equity but a limited online presence. A modern, patient-centric digital program opened a new growth channel and doubled the number of new website users year over year without losing what made the brand trusted.

### What results can paid and organic social deliver for a supplement brand?
For Vitafol, the work delivered 6.3 million impressions across Facebook and Instagram, a 13.9 percent lift in Google search ad conversion rate on key website actions, and doubled the number of new website users year over year.

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# Case Study: FitVine Wine (Functional Beverage)
Source: https://sparkgrowth.com/work/fitvinewine/
================================================================================

# FitVine Wine Case Study, Health-Conscious Wine Marketing

FitVine Wine

### Where Wellness Meets Wine

Driving Health Conscious Wine Sales through
E-commerce and Grocery Retailers

Challenge

- Fitvine Wine had begun to saturate its core audience and was experiencing declining performance in its paid media program.
- Spark Growth was asked to develop a strategy to improve performance and identify approaches and channels to drive continued growth

Goals

- Drive sales through grocery retailers and e-commerce 
- Increase brand awareness

Our Approach

- Identified new audiences, targeting methods, creatives, and messaging to gain exposure and convert target consumers outside the existing saturated audience
- Launched ad campaigns on Meta and Google Search

## The Actions

Ads to Increase In-Store Sales
Launched, managed and optimized ads to drive in-store sales at retailers across the country, including Whole Foods, Kroger’s, and Central Market.

Search Engine Marketing
Launched an SEM program to capitalize on health-conscious wine-related searches and develop another high-performing advertising channel for e-commerce sales.

## The Results

### Millions in Revenue

Facebook paid media became the sole social channel being used to successfully drive millions in monthly revenue through the retail channel

### 80%↑

Higher e-commerce Return on Ad Spend (RoAS) than prior campaigns by identifying and nurturing new core audiences

### 3.5x

Return on ad spend after expanding branded and unbranded eCommerce search campaigns and maximizing impression share

## Frequently asked questions

### How do you market a wine or alcohol brand online?
Alcohol is a restricted category, so compliant creative and targeting come first. For FitVine we leaned on a health-conscious positioning to reach the right buyers across Meta and Google Search without tripping platform policies.

### How do you grow a better-for-you food or beverage brand?
Better-for-you brands win by reaching new health-conscious audiences with the right story, which is the core of our healthy food and beverage marketing . For FitVine, that meant finding fresh audiences beyond its saturated core and scaling both retail and e-commerce, lifting e-commerce return on ad spend 80 percent over prior campaigns and delivering a 3.5x return on search.

### Can digital ads drive in-store retail sales, not just e-commerce?
Yes. For FitVine, Facebook paid media drove millions in monthly revenue through the retail channel, lifting in-store sales at national grocers like Whole Foods, Kroger, and Central Market while direct e-commerce grew alongside it.

### What kind of return can paid media deliver for a beverage brand?
For FitVine, e-commerce return on ad spend rose 80 percent over prior campaigns and Google Search delivered a 3.5x return on ad spend, on top of millions in monthly retail revenue from paid social.

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# Case Study: iLook Glasses (E-commerce Eyewear)
Source: https://sparkgrowth.com/work/ilookglasses/
================================================================================

iLook Glasses

### Driving Revenue Growth for an E-commerce Eyewear

Challenge

After 20+ years in the industry, iLook Glasses’ eCommerce business model proved to be successful but they wanted to grow through an online presence and digital advertising

Goals

- Establish an organic social media presence to expand awareness and reach
- Increase online sales with digital advertising

Our Approach

- Develop a targeted social media program from the ground up, making use of both organic and e-commerce marketing strategies
- Leveraged Meta and Google Search advertising channels

## The Actions

Organic Social Media
Established and maintained active profiles on Facebook and Instagram with content showcasing iLook’s extensive catalog, generous return policy, and positive customer testimonials

Follower Growth
Increased iLook’s follower count through highly targeted proactive outreach activities and organic engagement strategies

Meta & Google eCommerce Ads
Launched a social media eCommerce marketing ad program on Meta and Google Search with the goal of driving website purchases

Building Trust and Credibility with Strategic Messaging and Visuals 

One of the key marketing goals was to build trust and credibility with potential customers. We were faced with a possible roadblock as customers hesitated to buy glasses online. To tackle this, we created organic and paid messaging that emphasized the try-on tool on the website, customer testimonials, and exceptional return policy.
We prioritized an engaging visual aesthetic over an overtly promotional style on the ads to capture the audience’s attention. Drawing on popular social post motifs, we integrated our posts seamlessly into the feed of our ideal customer, signaling to them that iLook could be a suitable match for their personal style.

Implementing Cost-Effective Paid Advertising Optimizations

Focusing specifically on the Canadian market, our digital marketing specialists built highly targeted advertising campaigns. We tested a variety of ad sets including geographic and interest-based targeting. Our data-driven optimization processes combined with our deep understanding of Meta’s ad products and our client’s ideal audience led to quick success. We achieved a 7x return on ad spend (ROAS) within the first four months after launch.

Building Sustainable Long-Term Business Growth

Over the years of our partnership with iLook we have evolved our organic and paid programs to leverage new trends and platform features, keeping iLook top of mind among customers.
Using iLook’s extensive eyewear catalog, we have continuously created and launched custom graphics that promote their brand through USP-driven content, eyewear product showcases, and consumer-focused educational resources.

## The Results

Through strategic social media marketing efforts, iLook Glasses successfully grew their online presence and sales, establishing a strong foundation for continued growth.

### 14x

Return on Ad Spend within 7 months
for Facebook and Instagram ads

### $1.73

Cost per Add to Cart
on $150 eCommerce product

## Frequently asked questions

### How do you grow e-commerce sales for an eyewear brand?
We combine an engaging organic social presence with conversion-focused Meta and Google Search ads, showcasing the catalog, return policy, and customer reviews to build trust and drive purchases, the program that took iLook to a 14x return on ad spend.

### How do you build an e-commerce brand's social media presence from scratch?
We build the organic foundation first, establishing a consistent, engaging presence, then layer on conversion-focused paid programs on Meta and Google Search. For iLook we built its social presence from the ground up and paired it with e-commerce ad programs that drove website purchases.

### Can paid social deliver a strong return for higher-priced products?
Yes. On a 150 dollar eyewear product, iLook reached a 14x return on ad spend with a cost per add-to-cart of 1.73 dollars, which shows targeted paid social can be highly efficient even at higher price points.

### How long does it take for e-commerce ads to become profitable?
It can move quickly with the right foundation. iLook’s Facebook and Instagram ad program reached a 14x return on ad spend within seven months, with a cost per add-to-cart of just 1.73 dollars on a 150 dollar product.

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