Little Kickers Case Study

Increased Facebook Organic Engagement Rate to 7.94%,
Well Ahead of the 0.17% Industry Benchmark

The Challenge

Little Kickers is an international children’s football franchise offering classes for boys and girls aged 18 months to 7 years old with a mission to get young children involved in sports. Little Kickers contracted Spark Growth to execute a robust social media audit and strategy, and to execute ongoing organic and paid social media management.

The Action

  • Executed an audit and strategy to understand Little Kickers’ current social presence, target audience, and areas for improvement
  • Managed ongoing social media content strategy and execution, including increasing posting frequency, consistency and relevance, and developing new content series
  • Introduced and established a parent-child structure to the company’s dozens of individual Facebook Pages to form a more cohesive online brand
  • Implemented a paid social program that shifted focus from brand awareness to driving sales

The Results

341%

Increase in Website Purchases

341%

Increase in Website Purchases

60%

Increase in Organic Instagram Engagements

60%

Increase in Organic Instagram Engagements

48%

Decrease in Cost Per Conversion

48%

Decrease in Cost Per Conversion

The Work

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