Increased Facebook Organic Engagement Rate to 7.94%,
Well Ahead of the 0.17% Industry Benchmark
Little Kickers is an international children’s football franchise offering classes for boys and girls aged 18 months to 7 years old with a mission to get young children involved in sports. Little Kickers contracted Spark Growth to execute a robust social media audit and strategy, and to execute ongoing organic and paid social media management.
Executed an audit and strategy to understand Little Kickers’ current social presence, target audience, and areas for improvement
Managed ongoing social media content strategy and execution, including increasing posting frequency, consistency and relevance, and developing new content series
Introduced and established a parent-child structure to the company’s dozens of individual Facebook Pages to form a more cohesive online brand
Implemented a paid social program that shifted focus from brand awareness to driving sales