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Say hello to the new Twitter bird. Creative director Doug Bowman says the new bird is "crafted purely from three sets of overlapping circles- similar to how your networks, interests and ideas connect and intersect with peers and friends." While the change is not drastic, it has created much online buzz and resulted in several spoofs. But the new bird is not the only thing that's changed on Twitter this week. Below are three new features that you'll soon find on Twitter if you haven't already. 1. Tailored Trends: Twitter has adjusted its algorithms to make sure you're seeing trends that are more closely matched to your interests and location. Now trends will be tailored to you. 2. Better Facebook Integration: This is great news for people who have connected their Facebook and Twitter accounts.  Now Facebook will recognize the difference between a...

Today's article offers insight on what consumers are searching for on Twitter. The answer is reviews.  More and more customers are turning to Twitter to learn about professional services which is why it's increasingly important for businesses to have their own Twitter accounts set up.  This allows business owners to see what's already being said about their business, promote their brand, and begin to build relationships by engaging with customers and have an understanding of what they're looking for. According to Orange Business, the top five professional services searched for on Twitter are: Web Designers Solicitors Accountants Architects Copywriters   So if your business falls into one of these categories we suggest you take a plunge into Twitter as soon as possible if you haven't already. If you don't know where to start, this article offers a simple enough solution- the 4 C's. Break down your strategy into...

Today's article comes from Social Media Today and features a case study of a brand that learned how to engage with their online audience to boost Facebook fans and also sales. Atlantic Station, an Atlanta based outdoor mall, transformed their Facebook presence through a strategy that emphasized fan engagement rather than a focus on promoting the mall explicitly. The company began to shift their focus to posting content about topics like community outreach, local content, and pop culture/current events.  The results? Not only did their Facebook page grow by over 15,000 fans, but their sales were up more than 4 times the national average since the launch of the campaign. So here's our takeaway of the day: social media is about engaging your audience in a way that clearly conveys your brand and makes customers feel loyal to it.  The most...

So you've set up your business's Facebook page, uploaded awesome graphics, and gained 100 new followers.  There is certainly an excitement around your new online presence.  But after the initial thrill is gone, how do you stay motivated to maintain your social media activity?  It doesn't have to take a lot of time, but it does take thoughtful dedication. Don't let your social media campaign fall stagnant after the honeymoon phase is over. Today we've found a free ebook from OpenClose called "Avoiding the Social Media Sophomore Slump."  The guide offers dozens of tips to help you keep your social presence robust.  Here are some important takeaways to avoid the slump: Avoid unrealistic expectations: Not every post or campaign will be wildly successful.  Don't get discouraged if a post only has a few likes. Learn about what your audience responds to the best...

The Twitterverse was abuzz about a security breach at LinkedIn this morning. "How to Change your LinkedIn Password" is now a trending topic. Updates from LinkedIn's Twitter account reveal that they have been investigating the issue but are still unable to confirm the breach.  According to this article from Mashable, 6.46 million encrypted passwords were reportedly leaked online by a Russian hacker.  Security companies like Certi-Fi are saying it is likely the hacker possesses the accompanying usernames as well.  Even though the passwords are encrypted and considered secure, they are certainly not foolproof. While this only accounts for about 4% of all LinkedIn users, we recommend changing your password immediately just to be safe. Not sure how to change your password? Click here to learn how.  ...

Whether you're planning a new product launch or a new party, social media can be useful for everyone!...

Facebook's timeline for pages created a hurdle for some small business owners who were unsure how to go about the new layout in a way that conveyed their brand in the best light.  Today's article from digitalbrandmarketing.com runs through 5 important tips and tricks for how to make sure your business page reaches its full potential. One of the biggest mistakes to avoid is uploading photos that don't fit the right dimensions. Your profile picture should be 180x180 pixels and your cover photo should be 851 pixels wide and 315 pixels tall.  Any smaller and your image will get stretched. Your cover photo and profile picture should complement each other, but not be the same.  We suggest using your company logo as your profile image.  The cover photo is where you can get creative. Choose a photo that really represents your...

Facebook has just rolled out its new scheduling feature for Pages.  This is great news for businesses that don’t have a ton of time to dedicate to social media.  Now you can find a time that is convenient for you to sit down and schedule posts for the week. While programs like Hootsuite and Sprout Social have been offering batch scheduling for a while, Facebook posts scheduled through those platforms suffered from a lack of engagement. Due to Facebook’s complex algorithm, posting via apps like Hootsuite can cut likes and comments by as much as 88%, reports this study published in Mashable.  Now that Facebook offers a scheduling feature, businesses should avoid posting their updates through a third party site. However, the scheduler does have a few flaws, including the fact that it doesn’t allow you to edit posts once you’ve scheduled them,...

The infographics keep on rolling out this week! Today's article from Mashable comes off the heels of our Wednesday post (here) discussing another Mashable article talking about the Google's newest app, Local (here). With Google+ beginning to integrate more and more with other Google features, the social media underdog is continuing to keep itself relevant. The article links to a fantastic infographic that gives you 20 pretty convincing reasons to switch to Google+ as your go-to social network. Even if you're not convinced to make a complete switch to make this your default social media tool, you'll likely be swayed into thinking about giving Google+ another try. Read the article and see the infographic here...